There is a huge number of tutorials on the web on how to create a professional email signature in Photoshop. But are those worth trying? Let's find out!
The sky's the limit to your creativity
If you're a Photoshop guru, this option is the very first choice for you. A wide range of image-editing functions allows you to get not just a signature, a work of art! But don't overdo it, all right?
Full control over your signature template
You can customize your email footer's contact text, labels, icons, fonts colors and styles, margin widths, images, banner, and more.
Your signature can be edited at any time
Just as with HTML discussed above, you won't have to pay again and again every time you want to change anything.
Learn Photoshop or hire a designer
For non-Photoshop people among us, creating an email signature in this editor can be quite hard. You have two options here: you either need to improve your graphic design skills or hire a pro who can do the work for you.
Problems with signature visibility in email
When you create your signature in Photoshop, remember that the image can go to attachments and won't be displayed automatically. To see your signature, the recipient must click a “download images” button. Also, you risk that some recipients won't be able to see it at all because they have disabled images in their email client.
Your email signature won't be interactive
But even if they haven't, they still won’t be able to click on your links, social icons, banner, call to action. Now imagine your customer clicking your Facebook page link or expecting to subscribe to your monthly newsletter. Instead of getting what they want, they are taken to the place where you located the signature because it is just a picture with only one clickable area. You'd be frustrated too, wouldn't you?
Code it to make elements clickable
As you can see, you need to know a lot about the details (including HTML) in order to get it to work. Also, keep in mind that some mail software is not particularly good at interpreting HTML.
Long time for uploading in email
Sometimes images are taking an insanely long time to upload.
Your message may never arrive if your signature is just an image because it can be caught as spam.