Email marketing is not just about newsletter automation. 66% of professionals rely on their business email when it comes to communication with their customers and prospects. Regular business emails are an effective channel that can be used to send highly targeted promotional messages.
If email is the primary communication channel in your company, don’t forget about its marketing power. Incorporate branded colors into your sign-off, include a relevant marketing message or a CTA to every message you send.
Interaction With Customers and Prospects
Trying so hard to personalize marketing newsletters, many entrepreneurs forget to ‘marketize’ highly personalized business emails. According to the survey results, workplace correspondence that includes unobtrusive promotional messages benefit marketing, sales, and customer support departments.
Estimate how many business emails are sent monthly by your team members and calculate the number of unique marketing opportunities you can make use of to promote your brand.
Like everything digital, email signature marketing can be measured. However, the study shows that only 23% of respondents evaluate the results of their promotional campaigns. Those who do, pay the most attention to the number of clicks, impressions, and emails sent.
Central management is key to a successful evaluation of your marketing campaigns. Use professional email signature generators to track the results in a unique dashboard. Integrate your business signatures with analytics tools to collect data on traffic received or on the number of leads and revenue generated.
Only 20% of the respondents update their email signatures regularly. 6% revise corporate sign-offs once or twice per month and 12% do this every month or two. The remaining 2% make changes weekly or even more often.
Don’t forget to refresh your sign-offs if you launch a new product, organize a live event, or offer a discount. Remember that it is easier to maintain relationships with existing customers than to convert a lead. Use centralized management to easily update signature banners and launch separate email signature marketing campaigns for different company departments.
This report is brought to you by Newoldstamp – an email signature marketing platform. At Newoldstamp we revamp business email communication by allowing marketers and business owners to insert professionally-looking interactive signatures into their emails. Clickable banners, branded social media icons, and eye-catching call-to-action buttons convert the emails sent by employees into a powerful highly targeted marketing channel.