Add your personal photo
Adding a photo increases trust and helps you build a healthy relationship with your recipients. Also, a photo in an email signature adds a more personal touch and increases your email engagement. People like to see that there’s a real person on the other side of the email.
Add the necessary contact information
It's important for personal assistants to include all contact information: name, job title, company name and address, phone number, email, website. This will help them contact you easily without any troubles. Also, too much contact information can make the signature harder to read and look untidy or unprofessional.
Choose right fonts and colors
Use no more than two colors in your email signature’s best template. In this way, you make it look both professional and pleasant to look at. Also, if you want your signature to display properly in all email clients, choose professional fonts that must be Web-Safe. Others just don’t work on all devices.
Add social media icons
By having social media icons with links in the email signature, you will gain the opportunity to continue your business relationship outside of your email. This is particularly convenient if you usually use chats to contact people. However, remember not to add more than 4 icons in the signature.
Don't overload your signature
While there are many essential elements you can add to your email signature, it’s better to try and keep it neat. Don't add too many lines of text, unnecessary contact information, or insufficient social media links. The trick is to make the most out of your good email signature and keep a professional look.
Don't forget about the Call-to-Action
Including attractive call-to-action in the email signature is a fast and easy way to let your recipients schedule a call with you, book a meeting with your CEO, or see if you are available in a calendar. You can add it via text and URL, or use some preset buttons with different action and colors.