How to set up a professional photographer email signature

1. Why photographers need a professional email signature
2. Top tips for using email signatures for photographers
3. Best examples of photographer email signatures
4. Craft a unique photographer email signature with Newoldstamp

A digital presence is a crucial part of building credibility. It’s especially true for photographers, who must utilize every opportunity to showcase their work and make an impression on prospective customers.

With the help of a photographer email signature, every email interaction can increase client engagement, boosting credibility, helping grow the personal brand, and leading to new sales opportunities in the process.

But why is a professional email signature for photographers so important? And what are the best practices for setting one up? Let’s explore below.

Why photographers need a professional email signature

Photography is a visual art, and a professional email signature is the perfect tool for showcasing your skills. Let’s look at a few ways it helps grow your business.

• Establish credibility. A big part of growing your photography business is establishing a professional identity your customers can trust. With a clean signature design, you can provide relevant information in your email footer while also building credibility that you’re a professional who takes your job seriously.
• Showcase your style. A well-designed email signature is a great way to showcase your style and give prospective customers a glimpse of what they can expect. You can customize the email signature with a high-quality image, logo, and a memorable color palette.

• Boost engagement. If you add social media icons and links to your website, Instagram, Facebook, or other social media platforms, you can allow people to explore your social presence, see more of your work, and boost engagement in the process. It’s a great way to grow your following on social media as well.
• Increase bookings. Newoldstamp makes it easy to add links, allowing your customers to contact you. By adding phone numbers, an email address, or calendar links in your clickable email signature, you can boost bookings for your photography business completely on autopilot.
• Promote your services. Finally, email signatures are a great way to provide a glimpse of what customers can expect if they hire you. By adding a personal touch such as a photo strip to your email signature, you can display your unique style and encourage people to hire you.

Top tips for using email signatures for photographers

Creating a photography email signature is a great opportunity to grow your business. But there are a few things you need to consider if you want to achieve the best results, except of traditional contact info like name and personal email address or company business email..

Let’s look at the key tips below.

Highlight your specialization

If you’re a photographer with a specialization, it’s a good idea to highlight it in your email signature. Whether you’re a wedding photographer, event photographer, or wildlife photographer, defining your specialty is a great way to draw attention and generate interest from your best customers.

If you have a broader profile and don’t want to specialize in your job title, you can use the email signature to showcase your unique aesthetic or anything else that makes you stand out as a photographer.

Feature a mini gallery

Even though email signatures don’t have a lot of space, a well-designed signature can still feature a few carefully selected images that provide a glimpse of what you can do for your clients.

Consider which images best showcase your style, the type of photography you do, or anything else you think might be relevant to your customers. It can be a great way to instill confidence while making your email signature design more engaging.

The key thing to remember is that the email signature must load quickly and not hinder the experience of the email recipient to be effective, so make sure you use a professional email signature template that’s well-optimized and looks good on any device.

Include a booking calendar link

An email signature is not just a way to share your contact details or show off your photography skills. It can be a powerful lead generation tool, helping turn every email you send into an opportunity to grow your business and close new clients.

If you use a tool like Newoldstamp, you can quickly add a banner that encourages people to schedule a call to discuss your services. If you want to skip the call altogether, you can have clients book days or times for your services directly, streamlining your business in a way that saves time and helps you maximize your opportunities.

Add testimonials

A big part of closing clients is having them trust you can deliver on your services. If you have a past client who loved your work, you can add a short phrase or sentence vouching for your skills to make the job of closing sales through email much easier.

If you can get multiple short testimonials, try to find ones that complement each other, reassuring people that you are a reliable professional who knows what they’re doing.

Keep it clean

When creating your email signature, you may be tempted to include a variety of different elements, such as social links, contact details, photos, testimonials, and more.

However, it’s important to be mindful of whether adding more elements won’t make the signature feel cluttered. Ideally, use a professionally designed photographer email signature template, which will already have fields for the most important elements, as well as things like banners, social links, and more.

Update your signature regularly

Your signature can only be a powerful branding and lead-generation tool if the information it contains is accurate. Therefore it’s crucial to regularly review and update your email signature based on how your photography business changes or evolves.

Besides checking the main details of the signature, you should also consider mixing and matching other elements as well. Whether it’s changing up the email signature design, the photos you showcase, or refreshing a special offer, there are always ways to add a fresh spin to your email signature to keep the people you’re communicating with engaged.

Add a banner

If you use a professional email signature generator like Newoldstamp, you can utilize a variety of banner templates that can turn your signature into a powerful lead-generation tool.

A banner is an eye-catching way to encourage your prospects to get in touch, take advantage of your offers, or book a consultation. Test different banner designs and messages to see which resonate with your clients. You can track clicks or other events to see if it’s generating the type of response you want.

Best examples of photographer email signatures

Want some inspiration for your photographer email signature design? Check out these ready-to-use template examples.

Craft a unique photographer email signature with Newoldstamp

Designing your perfect photographer email signature doesn’t have to be a complicated process. When you use Newoldstamp, you can choose a professional advanced html email signature, customize it to match the color palette, fonts, and layout of your personal brand, and add social media icons, logos, banners, and other details that help you grow your business.

Ready to get started? Create your clickable email signature with Newoldstamp today!