Helga Written by Helga

24 Perfect Moments to Use Email Signature Banner to Boost Your Business

24 Perfect Moments to Use Email Signature Banner to Boost Your Business

1. What exactly is an email signature banner?
2. How a signature banner can boost your marketing activities?
3. How do email signature banners work?
4. How to add a banner to your email signature?
5. Why is the email signature effective?
6. Perfect moments to use an email signature banner

When you start using banner advertising in your email marketing, you will eventually realize that a banner can lift your business to new heights. Banners will help you show stories, moments, and events, and actually, bring out a reaction.

The main purpose of a company or a new startup is to communicate broadly to its customers and potential leads. While email is a prime force for communication, the email signature block can be the key platform for displaying advertisement content.

Email signature example

What exactly is an email signature banner?

An email signature banner is an advertisement stripe in the form of a graphical image that is usually placed under the user’s contact details. The signature banners can show contextual and relevant display advertising, providing a visual-oriented nature and a prime opportunity for getting traffic. As with any marketing campaign, great signature banners are what matters and what we share. They are more meaningful when tailored to specific users’ interests.

Thousands of companies already use email signature banners with events, offers, and more to advertise their businesses. Once you include promotional banners, the email signature will help to generate more leads. By using special services, like the Newoldstamp signature generator, you can easily incorporate a promotional banner into your email signature block.

How a signature banner can boost your marketing activities?

An average office employee sends over 10k emails every year and will send and receive up to 140 emails per day by 2023. You may consider these 10k as your extra opportunities to increase brand awareness and annual profit. Simply, a signature banner can be a killing distribution channel for the promotion of the most significant initiatives, including conferences, case studies, company features, service demos, and more. Using a simple promotional banner as a part of an email signature marketing campaign with branding imagery can be a crucial part of the strategy going forward.
42.3% rate email marketing as excellent for driving engagement. According to the email marketing survey, marketing and sales departments benefit from using email signatures the most. An email signature banner is an essential element in this regard.

How do email signature banners work?

Any Newoldstamp user can begin a signature banner campaign and display their products and services to new prospects and potential leads.

An email signature can include a banner advertisement that in its turn consists of an image with a JPG or PNG format. The signature banners usually promote the business with a static advertisement. You can click on the banners and go to a company’s product description, website or blog, landing page, social account, video, etc.

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Email signature banner with eBook

There should be key principles that guide project teams when creating email signature banners:

  • The banner has to be creative and compelling to catch the audience's attention. Only then your message will have an opportunity to get that meaningful connection. To make banners appealing, marketing experts often use animated images, logos, brand fonts, and fresh content to stand out.
  • As an email signature banner tends to be placed in a comparatively small block, it’s better to communicate clearly what you offer. Send your message about a service right, increase brand awareness, and add call-to-actions.
  • It is always recommended when promoting banner ads to consider your target audience's needs. The idea is to solve their issues and satisfy their wants. In addition, it is amazing how natural marketing feels if you start promoting a product you really believe in. Simply, you should become a key person of influence in your niche.


How to add a banner to your email signature?

You can easily add a banner to your email signature with Newoldstamp. Here's how it's done.

Step 1. Go to the Signature Manager and create (or edit) a signature.


Step 2. After creating your signature, choose a banner from the Newoldstamp gallery or upload your own.


Step 3. Choose the size of your banner and add a link to it.

Step 4. Save and install your signature.


Why is the email signature effective?

One of the advantages when advertising your product through email signatures is that you can measure the campaign’s effectiveness through the click-through rate. CTR is a major ranking factor that is calculated as unique clicks. Simply, the higher the click-through rate is, the more effective the banner ad is. You can set up an integrated ads platform, track links and check the results.

Across the board, email signature marketing can help advertisers teams deliver their message in a way that feels natural to the user experience. The companies can use a signature platform to weave their storytelling into the different routines or activities their clients participate in. By using signatures, startups can generate leads and improve further web presence.

Moreover, here is what you can promote through the signature banners.

24 Perfect moments to use email signature banner:

1. Website or mobile app promotional banner

A banner ad with a link to a website’s landing page is something that every email should include. Strictly speaking, it gives an ability to catch the client’s attention and proceed further and move the relationship to the next level. Explore email signature banner examples for design inspiration.



2. Use banners to tell about your new product launch or service announcement

You can use signature banner ads to announce the launch of a new product and make product demonstrations. With a professional email signature, you can apply your unbeatable tactics to efficiently engage recipients and get them excited about your newest products. Consider using an infographic maker to create eye-catching visuals that will grab attention and communicate information quickly.

Promotional banner ideas are plentiful! If you worry about your product advertising, utilize an email signature generator to effortlessly add a banner and integrate it seamlessly into your email footer. 

The email signature banner will allow your recipients to:

  • View a demo or a product video
  • Check pricing and product features
  • Go to a website and see more offers

With each click on the banner, your recipients will understand your product offerings better – all with minimal effort on your side. The email signature example that is shown below uses a banner to advertise a product launch:

Email signature linked to a product page

3. Generate blog traffic

It’s good to take into consideration making a signature banner if you own a blog with consistently fresh content. Just take The Ciampa Team. They have linked their banner to the website where a person can click the play button and enjoy local realtors talking about real estate on AMP Radio.

Decided to run traffic to your website in the same manner? Do not forget to add a simple call-to-action and eye-catching email banner design to encourage people to take the next step to becoming followers.

4. Use banners to share your new content

If you posted a new article on your blog, released an eBook, or created a report, an email signature is a perfect spot to advertise your content. Create a cohesive email signature with a visual campaign and share a link to the e-book. That will help you build business identity and credibility.

You can share links to relevant and trending content in your personal email signature and build credibility among your potential clients. It’s a way to connect and communicate with your partners and prospects. Briefly highlight the content's purpose and the thought process behind its creation, regardless of the topic.

Sure, you can promote new content through plain text links, but a gorgeous design of an email signature promotional banner will turn your email marketing campaign into a valuable lead generation instrument.

Email signature with a sales offer

5. Use banners to tell you are visiting an event

Event email signature banner? Absolutely! Highlight social events alongside upcoming conferences, meetings, tradeshows, or other special occasions you'll be attending within your email signature promotional banner. This ensures your presence remains top-of-mind for potential collaborators.

Spreading the word about the events through the email signature broadens awareness among your target audience. Consider creating a signature for this purpose – it's a prime location for event details.

Here are some event promotional HTML signature examples with event email signature banners:



6. Polls and forums

Use a banner for emails to highlight diverse polls or forums. Simply add a banner below your signature, outlining the event with a link leading to a more detailed webpage.

7. Use banners for holiday greetings

Easter email signature or another holiday greeting? Have you ever posted a promotional holiday banner? Why not?  Include a link to your company's greeting video to involve customers in the celebrations. This fosters trust and strengthens brand connection.

A happy holiday banner that sends custom greetings is a must-have addition to any marketing calendar. You can design a signature holiday banner for your business and announce big sales and other promotions.

For example, the Christmas and New Year’s ads are used to wish clients Happy Holidays and to advertise holiday sales. It’s a nice idea and a great way to display upcoming plans and connect with users on an emotional level.

Here's an example of a holiday email signature:

Holiday email signature example


Here are more examples of relevant email signature banners:

8. Use banners to tell about your webinar or free consultation

Offering free consultations or webinars? Craft an email signature banner to showcase and promote your services. That will help to grow sales increase leads, and show your recipients that you are offering any opportunity to enjoy all the benefits.

You can have several campaigns running at any given time, with various marketing messages being delivered to different segments of your email connections. And highlighting the webinars or consultations in your HTML email signature will absolutely drive more traffic to your website and social accounts. However, do not forget to delete or update ads that are not needed anymore or out of date. 

9. Use banners to promote your new marketing offer

Showcase new marketing offers within your professional or personal email signature to convert website traffic into leads. This approach also helps identify your best-performing offers for further promotion.

When using the best email signature banner with marketing offer links, you can refer to trending ebooks or webinars. When companies invest in email marketing, publish content on different channels, and use a promotional banner in email signatures, they build a media asset that will be worth money down the road. Here's an example of the email signature banner promoting the offer:

Sales offer email signature

10. Use banners to share testimonials from clients

Showcase client endorsements and positive experiences with your products or services using testimonials in your email signature banner. This builds trust and credibility, fostering future collaborations.

Within the signature banner, you have a couple of options for implementation. First, you can learn how to make an email signature. Then you can include a banner with the words to the area on the side, or you can write the testimonial directly on the image that you can make by using the Canva tool.

11. Promote free trial

Remind people about the free trial with new banners being installed into your email signature. Creating banners for email signatures is a standout amongst the best approaches to stream large download numbers.

Discover promotion banner ideas to design eye-catching email signature banners.



12. Share your free tool

Free online tools provide additional value and showcase that you are never missing an opportunity to help your future and existing clients. Offer access to your free online tools (ROI calculators, e-learning platforms, assessment tools, photo editors, etc.) through your email signature. These freebies will drive further interest in your paid products or services.

13. Promote case studies

Promote detailed case studies to boost your brand. Potential clients and business people adore this one, and they will notice your success when comparing you to competitors. You could mention concrete examples of how you've helped others achieve impressive results (e.g., ROI achieved).

Email signature example with case study

14. Share industry research

Never underestimate the impact of data and facts on your prospects. Nurture them with professional reports or industry research that will help them gain business insights, leverage industry trends, and adjust corporate strategy.

15. Advertise your book

If you have recently written a book, article, or whitepaper, don’t be shy to highlight it in the banner for email signatures. Share a link so your recipients can access the publication straight from the email.

16. Invite to participate in giveaways

The principle objective of email signature banners is to make leads for your business, giving away something free is the ideal way to ask for someone’s contact, for example. How many times have you been tempted to get something for free?

17. Try linking to company promotional videos

Link your channel or video with your email signature banner to increase views; you can even use the embed code and play video from your website. Although generating a dynamic QR code on a banner ad is about as useful as putting one in your mobile email signature.

18.  Share affiliate link

Inquire about the best offers and open them to more traffic. Use your best email signature to share an affiliate link or banner.

19. Add a link to your calendar

Make it easy for clients to book consultations or meetings by adding a link to your scheduling tool in your email signature banner. Easy, ha?

20. Promote your latest podcast episode

Leverage email signature banners to showcase your latest podcast episode. Include a captivating image or short snippet of audio to pique the recipient's interest.  Incorporate a clear call to action (CTA) button like ‘Listen Now!’ and link it directly to the episode on your hosting platform (e.g., Spotify, Apple Podcasts). This strategic placement keeps your podcast top-of-mind and encourages recipients to tune in.

21. Share company news

Highlight company news, press releases, and important HR (Human Resources ) announcements in your email signature banner to keep employees and stakeholders engaged.

22. Highlight awards and accolades

If you have recently won a famous award, received recognition for exceptional work, or were mentioned as a highly qualified professional in any third-party source, then you definitely have to highlight this in your email banner.

Email signature awards

23. Real-time Twitter feed

Update your simple promotional banner to show your latest tweets to gain more followers. This easy-to-implement branding opportunity will give your clients an option to re-engage and stay connected with you.

24. Promote Behance portfolio

Use the banner to provide a link to your design portfolio and share your latest artwork. Use email banner design to highlight your talents, designing skills, and attentiveness to details.

By incorporating email signature banners into their communications, businesses can elevate their branding, drive engagement, and effectively convey their message to recipients. Whether it's promoting products, announcing events, or adding a festive touch, email signature banners offer endless possibilities for creative expression and marketing success.


What is an email signature banner?

An email signature banner is a small graphic image displayed at the bottom of your email signature, below your contact information. It's a mini-marketing tool used to promote various things, like new content, special offers, upcoming events, or even your latest podcast episode.

What is an email banner, and how does it work?

An email banner is an eye-catching marketing image placed in the footer of an email. Its primary purpose is to advertise your product or service and drive additional traffic to your website. It stands out against the plain-text content of the email, grabbing the recipient's attention and motivating them to click and learn more about your products and websites.

Is an email banner suitable for everyone?

While email banners can be highly effective for some businesses, they may not work for everyone. For certain recipients, it might be perceived as just another advertisement. However, if you're a retailer, a small business owner, a creator of unique products, or an artist, an email banner presents a valuable opportunity to showcase your work.

What are the benefits of using an email banner?

Benefit #1. Informing potential customers

Not all people in your mailbox know who you are and what you are doing. Why not give them a hint? Sometimes there are funny stories when people are looking for some product and service not knowing that their neighbour provides it. An email banner serves as a subtle reminder and can pique their interest.

Benefit #2. Increased click-through rates

Studies show that emails with banners receive five times more clicks compared to plain-text emails. Adding an email banner, you may not only deliver your message but also go further. If it’s designed well, with a proper idea, readers will click and go to your website. Thus, it can drive traffic to your website and boost engagement.

Benefit #3. Sales funnel enhancement

Do you have special offers? Discounts? Or a personal invitation to an event? Keep people updated about your business. You may set up a remarketing campaign or any other advertisement, but an email banner costs less and it helps nurture leads and drive conversions.

Benefit #4. Signature enhancement

Your email signature is often the last thing recipients see. By adding a banner, you transform it into an attractive marketing tool that sets you apart from the crowd.

Benefit #5. Emotional appeal

All marketers or sales managers know: that if you want a person to buy, you should cause an emotion. All of us, not depending on our education level or state of mind, buy irrationally, based on an emotion we’ve felt. Email banners have the power to evoke emotions, which can influence purchasing decisions.

Are there any drawbacks or limitations to using email banners?

Not all email clients support images in emails, so there may be instances where recipients cannot view the banner. However, the majority of email clients do support images, providing ample opportunities for effective banner usage.

What is the best format for an email signature banner?

The ideal format for your banner depends on your email provider and desired outcome. Generally, a common format is  600 pixels wide by 100 pixels high.  It's important to keep the file size small to avoid hindering email loading times.  Always prioritize a clean and professional design with clear messaging and a strong call to action (CTA).

How do I add a banner to my signature?

The process for adding a banner depends on your email provider.  Many email services offer built-in signature creation tools where you can upload your banner image. Or you can use Newoldstamp.

Newoldstamp allows you to easily create a branded email signature that includes a banner.  You can upload your banner image directly within its user-friendly interface and design your entire signature with a variety of customization options.  The best part?  Newoldstamp ensures your signature, including the banner, displays perfectly across all email platforms and devices.


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CMO at Newoldstamp at Newoldstamp

Helga is a growth marketer with 7+ years of experience. Since 2015 Helga has switched to SaaS market. Prior to joining NEWODLSTAMP she successfully cooperated with several SaaS companies that provide top-notch solutions for marketers.

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