The Best 54 Small Business Marketing Tools

LarryWritten by LarryOct 26, 2017

1. SEO
2. Social media
3. Email marketing
4. Content marketing
5. Analytics
6. Marketing automation
7. Marketing tools for personalization
8. Advocate marketing tools
9. Marketing tools for paid promotion
10. Conversion optimization

The two greatest problems of small businesses are often the lack of capital and the lack of brand awareness. The latter can be solved either by greatest problems of small businesses are often the lack of capital and the lack of brand awareness. The latter can be solved either by applying the advice from the best marketing experts or using small business marketing tools. There is a multitude of free simple ones and a wide range of complex, paid ones. We have prepared an extensive marketing tools list for all your activities in that area and make sure it will be helpful.

SEO tools to optimize your website

1. Raven Tools

It assesses the performance of your marketing campaigns across different channels. In addition, its Site Auditor, an SEO analysis tool, provides insights and recommendations regarding your website's performance.

Raven Tools

2. MOZ Pro

The platform offers an all-in-one SEO tool for websites. It allows researching keywords, build links, and provide suggestions on website optimization and performance improvement.

mozpro

3. SimilarWeb

It allows you to get metrics on your website's traffic, its sources, audience, etc. Then, you can compare them to your competitors' data and stay updated on the market trends. You can use it alongside other free marketing tools or get a Pro version.

simillarweb

4. Netpeak Spider

It crawls websites and shows the data of various SEO factors that might be hurting your rankings. For example, it seeks broken links and redirects, detects pages with missing metadata, and shows duplicate content.

Neatpeak tool 2

5. SEOlium

SEOlium is a new Google Rank Tracker tool, and it's like nothing out there. First of all, they didn't copy anyone and designed everything from scratch. Second, there are no artificial limits (number of projects, competitors, or reports), you have usage-based pricing, and it's extremely accurate.

coronovirus

6. Screaming Frog

It lets you crawl websites to analyze their SEO. For example, it searches for broken links, detects pages with missing metadata, and indicates duplicate content.

screaming frog

7. Siteliner

It is another analytical tool for SEO that detects duplicate content. Among other things, it shows the percentage of unique content on the page, evaluates pages' density, and estimates their load time.

Siteliner

Social media tools

8. Hootsuite

This tool allows you to manage multiple social accounts in one place. With it, you can schedule your content, stay updated on the competitors' activities, track the performance of campaigns, and more.

Hootsuite

9. Buffer

Both Hootsuite and Buffer offer similar functionality: scheduling, performance tracking, and analytics tool in one. In addition, it comes with a browser extension that lets you "buffer" web pages without switching tabs. These marketing tools a small business can implement to realize marketing strategy.

buffer

10. CoSchedule

As the name suggests, this is a social media scheduling tool like the previous two. It comes with a smart scheduler and many handy features, such as Social Message Optimizer, which helps you deliver better messages to the right audience.

CoSchedule

11. Pablo

Meet an image creation service from Buffer. It helps non-designers easily create visual content with captions for social networks and immediately share them.

pablo

12. Sprout Social

This platform is designed for managing social accounts. It allows you and your team to schedule content, monitor users' activity, facilitate engagement, and analyze the performance of your social media campaigns.

Sprout Social

13. needls

An automated social media advertising platform, needls automatically creates, tests, targets, and optimizes campaigns on Facebook and Instagram 24/7 by leveraging machine learning. It helps you advertise your business online without all the hassle and offers a social media posting service.

needls

Email marketing tools

14. MailChimp

It helps you to create elaborate email campaigns, launch them, and track their performance. It is also one of the best free email marketing tools out there.

mailchimp

Find out more information about cloud based email services for your business here

15. Emma

This email marketing platform allows delivering personalized emails to leads. In addition, one of its paid (per month subscription) features offers an automation tool for delivering more targeted content to different personas.

emma

16. Litmus

Like the previous two, this tool lets you build, send, and monitor email campaigns. In addition, however, you'd want to use it to evaluate your campaigns, detect critical errors, and make improvements to improve deliverability and performance.

litmus

17. NEWOLDSTAMP

It is an easy-to-use email signature generation tool. Apart from a free editor, it offers you Premium features, such as analytics, customizable templates, and a possibility to add banners.

18. Campaign Monitor

It allows you to supply your marketing strategy by using customized templates to send personalized, targeted, and automated email campaigns. Additional features include A/B testing, performance tracking, audience building, integrations, and more.

campaign monitor

Content marketing tools

19. NinjaOutreach

It is an all-in-one influencer marketing tool that allows you to find influencers, the most shared content in your niche, or top websites. Helpful in digital marketing as you can also create and automate outreach campaigns to immediately connect with your prospects.
Tools-for-Small-Business-NinjaOutreach
20. Buzzsumo

With this tool, you can discover trending and relevant topics, keep up to date with your influencers, and analyze your content in terms of its performance.

Tools That Every Small Business BuzzSumo

21. Portent’s Content Idea Generator

It will help you come up with great ideas for your content marketing. The app generates topics based on keywords that you choose.

portent

22. Hemingway App

Use this app to ensure that your content is readable. It helps you fix errors and improve your writing.

hemingway

23. Feedly

This tool helps you discover great content and trending topics. What's more, you can easily share the most relevant information with your followers right away.

fredly

24. Canva

A lack of design skills does not mean that you cannot create stunning visual content. Canva lets you craft images, infographics, charts, etc., that you can share on social media or use in your blog or landing pages.

canva

25. Piktochart

This web-based software for a small business owner is probably even simpler than Canva. It is especially great for infographics and presentations, as it provides you with a varied choice of templates, icons, and other visual elements.

Piktochart

Analytics tools

26. Google Analytics

GA is an absolute must when it comes to marketing tools for a small business owner. It has an immense number of features that will allow you to track your content's performance (from SEO to conversion) and improve it using the data you have. The only downside of GA is that it requires time to master it.

27. Facebook Audience Insights

It is one of the tools to help you to learn more about your Facebook audience: their demographics are; their interests, their activity times, etc. This information will let you generate more targeted and relevant content.

Facebook Audience Insights Tool

28. Bitly

Although you know it as a URL shortener, Bitly is a powerful analytics tool that will measure the performance of your links across different channels.

bitly

29. Kissmetrics

This analytics tool will help you understand how users interact with your website or product. It analyzes users' behavior data, which you can use to segment your audience and engage them with relevant content and campaigns.

Kissmetrics

30. Adobe Analytics

This elaborate tool helps you grow your audience, predict customers' needs, and engage with them. Its advanced features include AI-powered analytics for gathering more complex insights.

Adobe Analytics

Marketing automation tools

31. HubSpot's Marketing Automation tool

This complex platform allows you to automate nearly everything, from social media to email and blog posts. It comes with analytics and various other features, which puts it among the top marketing tools examples.

HubSpot Marketing Automation tool

32. Marketo

The Marketo platform includes tools for lead nurturing. It allows you to create relevant campaigns across various marketing channels and reach the right users at the right time.

Marketo

33. Hatchbuck

This is a CRM platform that helps you organize your online marketing activities and generate and nurture your leads with lead generation forms and automation tools.

Hatchbuck

34. ToutApp

ToutApp is especially useful for sales teams. It comes with multiple integrations (Salesforce, Gmail, etc.) and features scheduling and automation tools.

ToutApp

35. MailChimp Brain

This is a new creation of MailChimp, one of the best free marketing automation tools, which lets you conduct automated retargeting campaigns, create the most effective welcome email series, and engage with your customers in the most efficient ways.

MailChimp Brain

Marketing tools for personalization

36. Idio

You can use it to boost conversions with email and website personalization and content targeting.Idio

37. Triblio

This account-based platform will help you with personalizing your content across multiple channels. It features analytics, as well as automation and personalization tools, and is good for both marketing and sales teams.

Triblio tool

38. Demandbase

Another account-based marketing platform will help you create meaningful relationships with your users and customers through segmentation and personalization.

Demandbase

39. Monetate

This tool claims to create a 1-to-1 personalization experience for each of your customers through advanced analytics tools and elaborate AI-based personalization features.

Monetate tool

40. Evergage

This service offers real-time personalization for each of your website users. The platform uses machine learning to drive conversions and boost engagement.

Evergage

Advocate marketing tools

41. Amplifinity

This referral online marketing software is aimed at keeping your brand advocates engaged across multiple channels.

Amplifinity

42. Influitive

This platform makes it easier for you to build a community of your advocates. The tool helps you to convert your users into loyal customers and increase their lifetime value as they engage with your content.

influitive

43. EveryoneSocial

EveryoneSocial turns your employees into brand advocates. It is a platform through which employees can engage with curated content and share them across their social accounts.

EveryoneSocial

44. GaggleAMP

It is another employee advocacy and engagement platform which makes it easier for employees to share company-curated content via social media.

GaggleAMP

Marketing tools for paid promotion

45. Google AdWords

AdWords is the first paid promotion tool that comes to mind for small business owners. It allows creating PPC ads based on keywords that are relevant to your business.

google adwords

46. Facebook for Business

You can boost your content discovery on Facebook through paid campaigns. This business marketing tool allows you to create ads for specific audiences based on their demographics, interests, and other information. It also offers Instagram and Messenger integration.

Facebook for Business

47. LinkedIn Marketing Solutions

This option is probably best for B2B businesses. By promoting your content to targeted audiences, you can enhance your reach and connect with new clients and customers and generate new leads.

LinkedIn Marketing Solutions

48. Shareaholic

This tool allows you to promote your content and reach new audiences with native ads. It also integrates sharing and follow buttons into your website, which makes sharing easier.

Shareaholic

49. Outbrain

Outbrain is a content promotion platform that distributes your content across publishers. You pay for the number of clicks on your ads.

Outbrain

Conversion optimization tools

50. BrightInfo

This tool helps to increase website or landing page conversions. It conducts a semantic analysis of web pages and collects extensive data on website visitors to present every visitor with personalized content.

BrightInfo

51. Captora

Captora assesses the best-performing channels in terms of user conversions and identifies the best-performing content. Based on this information, you'll make sure how to optimize your campaigns across these channels.

captora tool

52. SumoMe

SumoMe is an affordable tool that helps you generate leads through various pop-ups and opt-in forms and increases the shareability of your content with social buttons.

SumoMe

53. Convert

Convert is an A/B testing tool for your website. It allows you to analyze the performance of your UI elements (buttons, pop-ups, links, etc.) and helps you optimize your website for improved conversions.

convert

54. Optimizely

It will help you increase your conversion rates by analyzing your website's audience, tracking the performance of its UI elements, and real-time content targeting.

Optimizely

Larry

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