If your email has a lame subject, no one is going to read it. On average, we receive about 50 emails per day, and some of us can receive up to a hundred.
But let’s assume you’ve managed to think of a good subject line and your email has got opened. You may think your job’s done, but there is another element you might want to reconsider, if you want to stand out to the reader. It’s your signature.
A good email signature is your extra chance to shine as well as a great marketing tool. But used incorrectly, it can backfire. You can enhance your email signature by avoiding these five very common mistakes:
With multiple social networks, websites, email addresses, and phone numbers, you may find it really hard to resist the urge to include all ways of contacting you in your email signature. But this is one of those cases when more is less. Giving too many contact details often appears desperate, and if the reader sees 5+ different options, chances are they won’t click on any. So include only one or two ways to contact you which you think are the fastest and the most convenient.
Some devices and email providers block images by default. If you decide to use an image which has your name and contact information as a signature, you should also bear in mind that the recipient might end up not seeing it. And what can be worse than a signature which can’t be seen? You can use alt text behind the image, if you still want to use it as a signature.
It is said that at least a half of recipients read their emails on mobile devices, which means that your signature is very likely to be displayed on a small screen. You have to make all the links in your signature big enough for the reader to click on them with their thumb. Plus, don’t forget about the font. You should use serif fonts of size 11 to 14, so that your signature is easily readable on a small screen.
There isn’t anything wrong with promoting your business or blog by adding a link to them in your signature. But if you do that, check if the content you are about to share is relevant to the recipient of your email. Sending the reader to a page that doesn’t exist anymore or a blog that hasn’t been updated for years isn’t a great idea as well.
Traditional signoffs, such as “Best wishes”, “Regards”, and “Sincerely” follow the principles of business etiquette and are absolutely fine. But you won’t stand a chance of getting noticed with a “Take care” at the end of your email. We all try to fit ourselves in a frame of what is considered to be professional. But why don’t you let your personality radiate through a fun and surprising ending of your emails? Of course, don’t go over the line and don’t offend anyone in your closing. Play about with your signoff and think of a phrase which can make your reader feel excited about responding to your email.