OstapWritten by OstapNov 21, 2017

10 Christmas Marketing Ideas for Small Businesses

1. Decorate your website
2. Dress up social media channels
3. Organize contests and giveaways on social media
4. Send out festive emails
5. Create a YouTube video
6. Make a downloadable holiday content
7. Team up with other businesses
8. Offer free shipping
9. Leverage the power of bloggers
10. Don’t relax after Christmas yet

Useful tools:
1. Newoldstamp - Email signature marketing
2. Mailchimp - Email builder and sender
3. Reply.io - Personal email outreach, calls, and tasks
4. Mailtrack - Email link opens tracking
5. Canva - Online tool for making designs


via GIPHY

According to one of the most popular eCommerce platforms, Shopify, the majority of sellers generate up to 40% of their total income in the last quarter of the year alone.

It’s not surprising, Black Friday, Cyber Monday, Super Saturday, and Xmas are the time when many people are happy to spend their money on holiday shopping.

That is why sellers need to find a way to make these people purchase at their online stores instead of shopping at their competitors.

We love holiday shopping, especially picking up Christmas gifts for our nearest and dearest. And we also love the smooth buyer experience that doesn’t spoil the customer’s holiday mood but makes them feel satisfied and happy.

In this blog post, we want to help you get your Christmas marketing glowing like Rudolph’s nose. You will figure out how to attract people to your online business during the holiday shopping season, keep them engaged and happy.

Below, we have listed ten best Christmas marketing ideas for small businesses you can use to add some sparkle to your holiday marketing strategy.

#1 Decorate your website

During Christmas, stores are all bright and glitzy. If you do business online, why not make your place festive as well? Consider adding some holiday-inspired elements to your online store. These can be snowflakes, Christmas lights, new year tree, ornaments, Santa with reindeer, and more.

Add Christmas decor to your website

source: squarespace

#2 Dress up social media channels

Holiday promotion ideas are nothing if they don’t involve social networks. In the era of social media, brands just can’t afford to ignore social platforms to tell their story and connect with customers.

Try to add some holiday spirit on your Facebook, Instagram, Pinterest, etc. Make sure, however, that you don’t overuse the Christmas palette — it must be compatible with your brand style.

Zara Instagram post

source: instagram

#3 Organize contests and giveaways on social media

Lots of people participate in Xmas competitions with pleasure. Here are a few Christmas holiday marketing ideas for contests.

A participant publishes a photo of themselves wearing an ugly Christmas sweater.

A participant posts their favorite Xmas dish that contains your product.

A participant records a festive makeup tutorial using your products.

If you run a local business, make sure that you reach the right audience from your area. Also, keep in mind that if your business is local, your prizes should be local too. Participants from Berlin probably won’t be happy to win tickets for a show in London.

Social media giveaway

source: instagram

#4 Send out festive emails

The holiday season is a perfect time to get in touch with your audience via email. This is an inexpensive way to boost customer loyalty. Christmas email marketing campaigns may include sale announcements, products your customers viewed, Christmas gift guides, simple good wishes, and more.

As you prepare for the Christmas time, you can review and update your welcome, relevant promotional, and abandoned cart emails. Try to make your holiday communication as personal as possible. Let each and every customer of yours feel like you are talking to them directly. Use their names in the subject lines and your emails, send them personalized discounts based on their unique preferences, etc.

On top of that, you can spread holiday cheer with every email you send by adding a Christmas signature with festive banners.

Email signature example

Christmas email signature

Email signature with banner

Professional email signature

Create professional email signature with Newoldstamp

#5 Create a YouTube video

We can see from multiple statistics that people go crazy over Christmas and are more often heading to the Internet for some advice, inspiration, and actual purchases. According to Wordstream, almost 70% of shoppers visit YouTube to determine what to buy. So, don’t ignore this great opportunity to attract more customers during a holiday shopping season.

#6 Make a downloadable holiday content

Provide value to your audience. Think about what they would be searching for just before Christmas. You can put downloadable shopping guides, Christmas recipes (if you are a restaurant or food photographer), or even an eBook on your website. When people download these resources, you collect their email addresses. It’s a win-win situation.

Download Christmas content

source: simpleveganblog

#7 Team up with other businesses

This will let you reach a wider audience and sell more. However, you need to know your customer very well to be able to find relevant businesses to cooperate with. So, try to figure out what problems/needs your customers have before Christmas starts.

For example, if you are selling cakes, your customers might also want to buy high-quality tea. In this situation, you can expand your audience by teaming up with small businesses that sell tea.

#8 Offer free shipping

Such an offer can be an excellent way to get more clients to actually purchase from you during the holiday season.

A lot of small companies are worried about their inability to ship for free and bigger competitors, but no worries. Consider adjusting your pricing to absorb the shipping costs. The buyers often overlook this slight increase in price when they see the words “free shipping.”

Free shipping

source: packhelp

#9 Leverage the power of bloggers

Bloggers are some of the most effective influencers on the Internet. If you sell something that could make nice holiday gifts, try to get this product in front of more potential buyers by cooperating with bloggers.

Influencer marketing

source: instagram

#10 Don’t relax after Christmas yet

Discount the products that you would like to move quickly and make a massive post-Christmas sale. After all, not everyone got what they wanted for Christmas.

Don

source: explorevenango

Conclusion

Christmas is the most amazing time of the year for many of us, but it is also an excellent opportunity for retailers, brands, and businesses to sell more of their products or services.

During the Christmas holidays, people are more inclined to buy various stuff, including gifts. That is why sellers should use the best marketing tactics to attract more customers and make them buy at their online stores. In this article, we have put together a list of ten Christmas marketing ideas you can implement and not let your competitors steal your customers.

Ostap

Ostap is a strong marketing professional with 2+ years of experience in the software industry. Skilled in Marketing Strategy, Digital Marketing, SMM, Content marketing, Search Engine Optimization (SEO), Google Analytics and Google Adwords.

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