Finally, the day came when you finished working on your product. Well, now it would be nice to sell it. And while some people find selling as easy as pie, others avoid it like the plague. It is undeniable that for many of us the sales art is not easy to master. But let’s remember that there are people who need to meet every single customer in person to close the deal. And that's what really is difficult.
When you sell online, you don’t need to worry about whether the suit is sitting well on you or whether you are blushing. With the growth of the Internet, we can all sell while we are wearing a bathrobe, having fun, and even sleeping. How? By selling to our email list while having a cake and wearing a pink bathrobe. Can you imagine that?
So, make yourself comfortable, have a cup of coffee, and read this article. Today, we will be talking about sales scripts that sell.
To make a sale, you will need to send dozens of cold emails on a day-to-day basis. And, of course, you won't write separate emails to each prospect. Instead, you would need to change several words here and there to personalize the email and demonstrate your relationship with the customer. That’s where sales scripts templates come in. Using email templates allows you to eliminate manual work re-entering the same text over and over.
You most likely have your own unique style for capturing prospects' attention and communicating with them, but there are still some core points to keep in mind if you want to create sales scripts that sell.
This will allow you to deliver the right content to the right recipients, at the right time. We have recently covered the topic of list segmentation in our blog. Feel free to check it out.
image source: Mailigen
Non-personalized sales email scripts are definitely not the best way to start new relationships with your customers. A personalized message, on the contrary, makes the recipient feel good because you acknowledge them and their preferences. However, keep in mind that personalization shouldn't be restricted to addressing your prospect by the first name. Consider highlighting mutual connections, sending location-based event notifications, birthday and anniversary emails, etc.
Clearly, you are not the only sender trying to convey something to your prospect. Dozens if not hundreds of other emails arrive at people's inboxes every day. And most of them won't be opened and read because people often scroll down their inbox to spot the message that looks important. That means you have to find a way to stand out. Crafting a catchy, compelling subject line is the answer. You can use personalized, humorous, and creative subject lines. Most people also respond positively to subject lines asking questions, creating urgency, offering value, and containing mutual connection.
Sales email templates that work are usually short and crisp. Too long emails are just boring, and chances are they will never be read to the end by anyone.
Avoid long introductions and bragging about your company. Such things make your recipient lose interest very fast. Instead, try to grab their attention in the first two sentences. One of the great tactics is asking a relevant and important question. For example:
Keep your recipients’ attention by showing them how you can help them. For example, you can add a screenshot of their website or a short video that demonstrates how they can benefit from using your product or service.
Do you want the recipient to click a link on your email and visit your online store? Or do you want them to download a demo version of your product? Get your prospects to complete that desired action using a short and clear call to action.
A powerful closing line is as important as your subject line. In most good B2B sales scripts, calls to action form the email closing line. So, you can focus on a clear and specific action you want your recipients to take. Keep in mind that personalization works great for closing lines, too. Signing off with “thank you” can also be an effective way to get a response. Want more options to choose from?
Read our blog post “How To Master Email Sales Closing Lines To Seal Your Sales Immediately.”
You can show some more personality by adding a well-crafted email signature at the bottom of your email. Make sure to include the basics like your name, company, contact information, photo or logo. Besides, people often add such things as links to relevant content, rewards, certificates, and anything else that shows credibility and builds a rapport.
Now, let's talk about some ways that will help in making your sales email scripts valuable and increasing sales.
People rarely choose to work with a company without credibility or experience. But if you mention at least one of your customers and show how they solved a specific problem with the help of your solution successfully, your chances at cooperation increase.
Email scripts for sales can also contain testimonials. They are simple because they don't require much effort from your end. All you need to do is to talk with satisfied customers and ask them for feedback.
The next thing you can do to develop more confidence in your cold email is to use referrals. It is easier for prospects to accept things that are referred by their friends, co-workers, or even mere acquaintances. So, be sure to use referrals every time you have the chance.
Offering even a small discount can help you close deals faster.
When you give people resources they can use to their advantage, they may become more interested. Use blog post, articles, white papers, or some other useful pieces of content.
Remember we were talking about making money while you sleep? Okay, let's get to it. All you need to do is create your autoresponder series once. And these email series will sell for you 24/7. So, what sales email sequences should you send to your audience?
Did you know that 50-60% of all “welcome” messages get opened? And this % is much higher when compared to typical email correspondence (about 20%). Take this golden opportunity to thank people, build trust with them, and set some expectations. If you want to learn how to create an effective welcome email, check out our blog post here.
image source: Campaign Monitor
People often choose to do something because other people are doing this too. Think about it: most of us wouldn't walk into a restaurant that is empty during peak hours. On the other hand, if people see a restaurant that is full of guests, they think it must be good. Social proof emails serve the same purpose for your business. In fact, there are many ways you could add social proof to your emails. These include customer testimonials, reviews, customer-generated content, case studies, and more.
At this point, the prospect should understand how your solution will make their life easier. So, the next idea for your email sales sequence is the demo email. Even if your product doesn’t require a demo, you can still get creative and show people how to use it through this demo email. Whether you sell jewelry, clothing, food, or software, showing potential buyers how to benefit from your product is always a win-win. For example, see how ModCloth, an American online retailer of women’s clothing, offers a little outfit advice while demonstrating ModCloth's clothing.
image source: Mod Cloth
Because video is increasingly being preferred over traditional text, this type of content needs to be part of your email sequence. In case you can’t swing a full-blown value-packed webinar, don't worry. Take your very best content and shoot a killer video that provides value and shows your product in the best possible light.
Now, let's dive into some great sales email templates that work.
Tip: Read our article “How to Write a Follow-up Email After a Sales Proposal to Seal the Deal.”
Tip: Read our article “How to Grow Followers of Your LinkedIn Business Page.”
Sometimes we spend hours writing a sales email from scratch, while other people need only a few minutes to do the same. That’s where sales scripts templates can be of great help. Writing such templates is a good way to save time, increase your work productivity, and improve communication. Here are the main rules to remember:
Now you know how you can decrease the time you spend on writing emails from hours to minutes. Good luck!