Having the right kind of audience at your event is the key to a successful marketing campaign. Understanding your audience is key and will definitely help guide decisions about marketing and company’s experiences. Also, it will guarantee better results for the next events you promote.
Even if your event has the best theme and powerful people coming in to deliver a speech, attracting the proper audience who are interested in the topic being discussed is very crucial to event marketing. And with all the modern advancements in the field of technology, email still remains one of the most official and effective ways of marketing and advertising an event. The importance of email is higher than other modes of advertisement.
Therefore, let’s take you through the advertisement phase and check 6 important tips for making a perfect event reminder email.
Reasons to Send a Reminder Email
One question people ask all the time is “why are we still sending emails when we have Facebook, Twitter, and other social media platforms?”. Well, the answer is simple, email is the most professional and official way to advertise.
Even though you may set up social media accounts and have thousands of followers but sending the perfect and not annoying emails is an assurance in the mind of the audience that this event is actually happening. In addition to that, your attendees will feel valued.
Furthermore, the following are some more reasons to create such a reminder:
- Forgetful mind – the human brain has been designed to forget old things and learn new things. So, you should not forget to send an email reminder to them to remind about this event.
- Unread emails – it's common that the email you sent was missed by your registrant. Probably, the recipient is getting many similar emails or the email messages are simply going into spam mails. Sending multiple emails (not too many at once) and asking them to confirm that they read it with a short reply is a good strategy.
- Schedule changes – everyone is running at a much faster pace nowadays to achieve their goals and their calendar changes accordingly. Sending a brief event email will remind them to not make any changes for the event day.
- Changes in event program – it is important to notify your audience with any kind of rescheduling which has been done like a change of venue or time the program starts and others.
- Exciting news related to the event – the best way to deliver exciting news to the attendees is via an email. It makes your audience more enthusiastic about the event. An insight into the program can be stated and mentioning some famous people who will be coming in, the name of the sponsors and partners is worthwhile.
These tips can be essential for conferences wherein some Nobel prize winning person is coming for a workshop or in training sessions which are provided by highly experienced and well-known professionals.
Moreover, event reminder email wording used while writing such information must be friendly and soft. This will help to inspire co-workers or your attendees to get rid of the plans and visit your event. Thanks to strong wording, you will see how you influence on your recipients. The event invitation should grab the future attendees attention quickly and by writing interesting questions, making strong emphasis, adding photos of past events will help ensure engagement and increase brand recognition.
Tips for Creating Email Reminder Email
Now you know why email reminders are important for event marketing. Well, it's time to start composing emails. But here is another question arises: “how to make sure that our emails are read and taken seriously?”.
This is exactly what we are going to help you with. Follow the tips given below and rest assured that your email will generate excitement in your audience:
1. Use targeted lists from event invitation email:
Your target audience might be spread all around the world. Unless it is a very big event or once in a lifetime event, target your local audience first. In such way, you will confirm the presence of your audience whom you contact.
If people from other countries want to join, welcome them with a warm heart but you focus at first should be people living around that place. This will increase the number of people attending and people will respond faster. Find more information about email list segmentation here.
2. Test event email subject line in your reminder:
The subject line in the email invite is one the most important things to be considered when writing the email because it is one of the first things recipients see.
The subject line should be short and catchy. At the same time, there should be relevant information required by the recipient. The subject line should be convincing enough to compel them to open the email and read.
3. Add value proposition to the email invite reminder:
The value proposition is a statement which explains the reasons to attend the event and what the attendees will gain from the event. Do not write everything related to the event, just the significantly exciting stuff should be highlighted.
It must be a precise statement containing around 100 words and should convey the benefits of attending instead of just informing them. Thus, a value proposition allows your target audience to perceive the value of the event in few words and motivate them to take actions
4. Remind about time, location and contact information of a responsible person, host or support team:
Although while registering, the individuals should know all the information crucial to attend the event. Obviously, the main data to include is date, time at which the event starts, a venue in case of offline events and link to online events. If this information is not provided or reminded from time to time, especially, the date of the event, the attendee might end up forgetting it.
In your email reminder, add visuals depicting, time, date and venue of the event. Also, it is important to mention the responsible person or team of people whom the attendee should contact in case of any problem or any queries. It would be enough to state, either their email address, phone number or other options of contact.
In cases when you have received international attendee, make sure to ask them about their arrival time and accommodation to arranging the necessities for them. Do not forget to provide them with the details of a person who will responsible for such international audience.
You can include all the necessary information into events banners for email signature along with a picture and the name of your event in your email signature must be well depicted. The email signature is a helpful block that shows the main host’s data in the email footer. As well, by using the NEWOLDSTAMP email signature creator, you can add banners, social media icons and links to the event into the signature. This will help to outline the main details of the promoting events and attract people’s attention.
5. Provide attendees with advice and tips:
Just a few days prior to the event is an important time for event marketing. This email should contain relevant information regarding some tips on what to do and what not do in the event. It is worth mentioning some special offers like “lunch and dinner available” or “all necessary material will be provided” and other similar things and information details. Some of the following info will be helpful to the people:
Directions and parking information
This information will be important for international registrants or people coming from another city or state. In such cases, clear data about the direction or providing google map directions is very helpful.
About parking, it is worth mentioning whether they can park near the venue, if there is a special parking area or if the parking place is far away. Mentioning some hotels or hostels which can provide cheap accommodation nearby the event will be noteworthy for international registrants.
This information will be useful to prevent any kind of quarrel or disagreements. It is understandable that you don’t want any kind of problems in the event and mentioning things that the attendees cannot do certain offensive like “smoking cigarette”, “drinking alcohol while in the event” or other similar activities.
Also, there might be a case when the attendees have pets and are very attached to them, therefore, it is also beneficial to mention that pets are not allowed. So, you should list all the things that prohibited to bring in the event. The following can be also included in the list as prohibited items: guns, drugs, glass bottles. Bad vibes can be also strictly prohibited over here. Remember, it will be hard to host an event without strict policy.
If the attendees are required to bring some things along with them to the event, then those things must be mentioned in the email as a bulleted or numbered list. This becomes important when you are planning a training event or lunch-and-learn event.
You might want to ask attendees to bring a notebook to jot down some points. Or in case of lunch is not provided by the responsible organization or host, ask your attendees to bring their own box with meals or leave information where they can order or buy lunch.
During offline events, when previous reservations were done, it is important to ask your registrants to bring specific registration cards or something similar.
6. Don’t forget about your event promotion:
Remember that your aim is to advertise the event – and who can do it better than your own audience! Nowadays when the world is obsessed with social media especially the young generation, it is worth asking them to share this information about events on Facebook or Instagram.
Your social media links can be provided in the email footer. It is important to choose your event signature format wisely which can official and visually be attractive at the same time.
As well, event marketing and email signature are directly correlated. An appropriate email signature will lead to better and positive marketing. Some of following tips might prove to be helpful:
Ask to tweet or share information with hashtags
This is one of the most effective methods to attract other people from the same field of profession. Sharing your event news, tagging your Facebook or Instagram pages in the posts and tweeting about them with hashtags are some of the many ways used to create or attract a lot of audiences.
It will help to generate further leads and potential customers of your products or services. Make sure to provide them with links and correct names to tag in the email banner.
Share social media information to rise more buzz
As already stated, social media is the best platform to create a buzz about the event. Facebook, Twitter, Instagram, Pinterest, Linkedin and many others are available to share relevant information and drive interested audience towards your event.
As well, you can provide all the information about your social media pages in the email signature. Moreover, you can add into email signature banner, your promotional content and click-to-action links. You can simply use the NEWOLDSTAMP email signature tool and ready templates to include social networks icons, links and banners.
Make Great Content
Those are the six best tips to create the best email reminders for the events. Email marketing is the perfect way to advertise your event in the most professional way. Do not forget to add the above-given tips and information to your email checklist for event promotion.
Just remember to be concise and brief, because nobody likes to read big and long texts along with searching for main information through the content. Also, you need to keep in mind that you have to put some pictures to make it visually appealing. But don’t over do it.
Go ahead, create an email reminder today!