If you’re surfing the web on how to make an event email reminder or how to drive traffic towards the event, or what techniques should be used to write emails, then you can rest your worn out fingertips and read this. This article is all about creating a friendly reminder email for an event and will provide the 13 best techniques to come up with cool event reminder emails that will make your audience want to come to your event and will make your attendees save the date in their calendar. We’ve tried to list all the possible techniques to compose interesting emails from which you may choose the one that suits your event. So, if you haven’t found out the ideal way to send email reminder for an event, you’ll find it here.
Email is as of writing this, the best channel to remind people about any event. An event invitation email is the best strategy for event marketing and gives you an opportunity to be creative yet formal. If you think, that email marketing is an old method of advertising and that nobody reads emails anymore, then think again.
Using your email as a marketing tool can actually be super effective. In addition, you can apply different tools such as an email signature. For example, your email signature can include not only contact details but social media icons and promotional banners.
Social media links, which can be added to an email signature block, are the best way to generate buzz about the event. However, people simply spend less than half of their time on emails than on the social media pages all together. So the best way to work this through is to attract the recipients’ attention by uploading great promo content with CTA (call-to-actions) and email signature banners.
Here are some of the reasons writing emails as a thing for event marketing:
Now that you know that emails are crucial for the event marketing, it is time to know some tricks that actually work in email marketing. For many years, people thought that it is an official way of marketing but less did they know that it can become a platform for advertising and marketing. The following are some of well-researched techniques that you can use in your email invite and make them work:
You can explain details regarding the event. Also, you can send it to the registered people who are waiting for your reply eagerly about 8-9 days prior to the event. The punch in this email should be your subject email. Adding value proposition in the email is a priority in your email checklist for event promotion.
Another technique frequently used to increase your audience is the countdown method. These emails are sent to the people counting down to the event date and talking about some necessary details and required things.
Start sending these emails about a month ahead of time and continue sending them while counting down the days. Below is an event reminder email template or event reminder template with the countdown technique:
Everyone is looking for something to learn in these events or in short looking for incentives. Incentives are included in the value proposition. Attendees might have been motivated at the time of registration but with time, plans change and therefore, it’s important to remind them about certain offers that would motivate them to attend the event, such as “Meet the nobel prize winner”, “Chance to win $2000” or “Learn from experienced trainers.”
Write briefly about the incentive and provide a link to the the actual web page or social media, landing pages which describe more details.
CTA refers to call-to-action. Every email generally invites the recipients to carry out some action while reading the email. Just provide a teaser to the program or the necessary action to be taken with “sign in” or “register now” option.
This will foster the desire to attend events more than the emails with CTA. Following a “No CTA” email and sending the email with link to registration is in some cases a better choice.
Another tactic is the soft sell. Here, the sale philosophy is oriented toward classifying the consumers' needs and desires through examining questions and accurate listening. It’s the opposite method to a hard sell which advertises app of psychological pressure to make a comparatively fast sale.
As stated before, emails are sent to make your audience feel important. Sending personal email reminders are the best way to do that. In such emails, you refer to the attendee by his/her first name and thus you try to get his/her attention. When you are using this type of email reminder, try to apply an HTML email footer or HTML email signature with less links and more information.
Not using first names and having a catchy, short and official subject line are the ones which lead to more RSVPs. This is completely opposite to how the marketing has always been done.
However, lots of companies have been really slow to take up the de-personalization marketing method. So, when it comes to your business, consider using the de-personalizing strategy for your event email marketing as it will help to succeed and attract more attendees.
Also, you can check if this strategy is working by setting up automated behavioral trigger emails. Behavior-triggered technique is a real-time reaction to how your recipients are utilizing the product or services.
Take your personalization skills in the email to the next level and try to think up something funky. You can do a whole lot of things with personalization. Using “Fwd” or “Re” are some of those keywords which grabs instant attention.
These words remind people that this is important or that they forgot to reply or mention something or at the least that these are not simple marketing scams.
Another sly trick to be used. However, try to remember to use it less frequently. Writing about some new and interesting progress in the “names of famous people who will be attending”, “well-known trainers”, “new sponsors” or other similar stuff. Be as brief and precise as possible using informal wording and highlighted names.
The main aim of emails is to get the target audience to attend it. The best way to confirm it is to get responses from them. Therefore adding RSVP request is a good way to confirm their presence.
Don’t forget to mention what they have to write, while replying and also ask them to share this information with their friends via social media in the events banner.
A few days before the event, you can send your audience an email reminder talking about the agenda. You can either add an attachment or just list the main events. Such an email is useful and not annoying to the recipients and your potential customers.In addition to reminding the registrants about the event, it will provide useful information that the attendee requires.
For example, the Gmail service has a promotion tab wherein all the emails related to event promotion can be found. However, you don’t want your email to go into the promotions tab because most recipients don’t read these promotional emails. Therefore, it’s vital to get the attendee’s reply so from that time onwards, emails can reach the inbox.
Additionally, there are various online signature maker like NEWOLDSTAMP to use. But make sure you include there a, less promotional, and more formal signature for your event. You can check the following tips, so your promotional emails reach the main inbox:
The following is an example of great email banner templates that will not get the promotional and span tabs:
Sometimes, it’s necessary to create some emails which are not like the rest. When some recipients are not replying after a series of many such email reminders, it is time to send some provocative emails. So, the event email subject line should provoke the audience to register or reply, or even click on the CTA link.
This is different from the traditional emails and may lead to some people unsubscribing from receiving such emails but just remember that they were not the audience you were looking for. Your target audience will definitely RSVP to such emails with subject lines like “ Reply or Leave”.
Just like you, many other event managers are sending emails to the target audience. So, your attendees must be receiving many emails. Therefore, it is crucial for you to be different to increase your email open rate. Try to be unique and send messages with great and interesting content.
There is another method to use - the negative approach. It means writing subject line like “Don’t come to this event”, “Never attend this program” will definitely catch your recipient’s eyes and will lead to opening of the email. You can use this negative approach and talk about the value proposition and incentives that the attendee will be missing on to.
The following is an event reminder email example or reminder email sample with personal message and request for RSVP:
In short, we can say that all the above approaches are based on research. It’s entirely possible that your event has a very important theme and a good host but event marketing is the real key to its success.
So, go ahead and try out these cool event reminders and see how your number of registrants increases.