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Larry Written by Larry 5783

Email Footer Design: 7 Simple Rules

1. Use only verified email footer design generator
2. Make it short
3. Select only the relevant information
4. Decide if you need an image
5. Choose proper colors and fonts
6. Use a banner
7. Remember about marketing

How to create a good email footer design? To make it look modern, stylish, and matching your corporate identity, you don't have to be a designer. In the era of automation, you can do it with a few clicks.
Just read our rules in order not to skip some significant points.

1. Use only verified email footer design generator

Some tools offer software to create mail ending or signature. You need to type the information, chose the layout – and the solution is ready to be copied into your mail service.
However, not all tools work with all email clients. Moreover, you may try a lot of software, create your design, and only reveal some other issues.
To ensure that you have the perfect email footer design and everything will work fine, use our signature generator – Newoldstamp. We take care of your best experience.

Try now email signature generator

2. Make it short

Many people love making vast and impressive email endings. Sometimes, the letter itself consists of a line, but its sender's following information is like a novel.
There is only one difference: unless you are a writer, people will not follow every single line. They will get bored. Moreover, you may not pass an exam for spam. Therefore, take care of the size of the email end.

Email footer design

3. Select only the relevant information for your email footer design

As it follows from the above, you should use only the data which serves your needs. If you are a businessperson, so include your contacts, company, and title. For a public figure, better to insert social media profiles or a blog. Besides, you can use some motto, or privacy warranty, or your postal address.

email footer

4. Decide if you need an image

Not all email clients correctly display photos. Some of them convert them into attachments, while others may send a red cross instead.
However, the majority of services are friendly to the HTML email footer designs. Therefore, do not worry about including it. Check more in our article.

5. Email footer design should contain proper colors and fonts

If you are a representative of some company, you should match its style. Check its logotype font and colors. Use them.
If you are up to your own, use what you like. But remember: your footer is not the main part of your letter. It's a polite and friendly ending with the data about a sender. Therefore, try to look polite, with a simple, professional solution.

email footer

6. Use a banner

Mail banner is an excellent way to influence your addresses. Especially when you have your own small business. It's your platform for advertisement. Learn out about banners more here.

baner email footer

7. Remember about marketing

For an expert, every online presence is an opportunity for promotion. Your email footer design is not an exception. First, it informs your addressees about your professional competency level – depending on how nicely you created it.
The second marketing opportunity is to use links to gain additional traffic to social media, websites, or blogs. Stats show an impressive boost of visitors from the mails.


Unless you are a designer, this does not reduce the fact that your email should look aesthetic. Follow our simple 7 pieces of advice to design an email footer that looks gorgeous.



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Product Manager at Newoldstamp

Larry is the guru of email signature management and is responsible for all product updates and new features at newoldstamp

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