People send billions of emails every day. However, only a little percentage of people understands the importance of the subject line. If you leave the subject line blank, you make a huge mistake, as this element usually determines whether or not your letter will be opened and read.
These simple tips will help you write an excellent email subject line.
Whether you are writing a business letter, reaching out to your customers, mailing employees or coworkers, or looking for a job, make sure to start your email with writing a subject line. In doing this, you will attract attention to your letter. An email with a blank subject line risks going unnoticed or be marked as “Spam”.
On the average, an email inbox shows about sixty characters of the subject line. A mobile phone reveals not more than 25-30 characters. So, the ideal number of words in the subject line is about 6-8 words.
Statistics shows that 50% of all emails are read on mobile phones. Since the number or words viewable from a mobile phone is limited, it is highly recommended writing the most important words at the very beginning.
Words and phrases like “Hello”, “Thank you”, Nice to meet you” are inapt in the subject line. The best place for these words is the email’s body.
The subject line should give a clear idea of what the letter is about. When looking at a subject line, an email recipient should be able to prioritize its importance even before reading the content.
To have a better control over the electronic correspondence, many people use search filters. Thus, by including key or search words, relevant to the topic of your email, you will make your email easier to search and reach.
Try to find words, that will make a recipient read your letter right after noticing it in the inbox. If you offer discounts or any special offers, indicate this information in the subject line.
Writing all words in caps is not a wise decision, as readers may take such message the wrong way. If you want to emphasize certain words, better write them in bold type.
Personalizing emails with the recipient’s company or personal name (for example, “Mr. X, increase your website’s traffic by 25%) is a good way to make your email more special and draw a greater interest to it. An email with a personalized subject line is unlikely to remain unnoticed.
To avoid misprints and other mistakes, be sure to reread the subject line. Professional email should not have any errors in the subject line.