Your email signature… huge opportunity for a call-to-action. I change mine depending on what's most important to me. The email signature is the easiest place to get full exposure continuously because you're always using it and you're interacting with business people and… there it is.
There are four ways to make an email signature:
Remember that making your email signature in a visual editor and uploading it as a whole image file might result in your email being flagged as spam. Moreover, you will never know how it will display in all the email clients; on Windows, Linux, or Mac.
You can avoid these issues by using HTML coding. Although this may take a lot of time spent on testing in most email clients. Use the online email signature generator instead.
If you want your email signature to look good in most email clients, you should create it in HTML. As this universal language is used all over the web, you can rest assured any tools and software will have no problem ‘reading’ it.
The process is nothing different from creating a website. You can use lots of HTML techniques and commands to make the signature look truly awesome. With that said, it would take a considerable amount of time, even if you happen to know how to code with HTML.
As HTML is made to add lines of text or visual content one below another, you should use tables to organize everything. In this way, your email signature won’t get torn apart when sent to different email clients. And if you would need a signature-wide banner, just add another table below.
Any visuals, like your photo or a banner, are added through links. Use ‘a href’ and ‘img src’ commands to insert the link itself and alt tag of the image. Doing so instead of uploading images straight to a signature will save your emails from spam filters. However, you will need to use some style adjustments through special commands.
The best alternative to HTML, is using an online email signature generator. It has a clean and simple editor where you can organize everything visually. Once you’re done, the tool will automatically convert everything to HTML.
No matter what format you choose, making a superior design for your email signature can help bring a lot of positive attention. In the long run, this will get you closer to your marketing or sales goals. Follow simple tips below to make your email footer look comfortably beautiful and the most efficient.
Your email signature should be noticeable but not too big. We recommend making it in a 3:2 ratio (width and height respectively) for horizontal orientation and 1:3 for vertical. Also, it should be optimized for mobile.
The size of your email signature should not exceed 50 kB. If it does, emails you send may get flagged as spam. As it might be somewhat difficult to convert an image to such a small size, using an online email signature generator is the best option in this case.
Anything too bright seems a little suspicious. Use simple colors that do not oversaturate an email body. The best tip regarding color is ‘use no more than two.’ In this way, you will not make the signature too clumsy. Do not make these colors too bright as well.
The email signature width should not be more than 600 pixels so that it is not wider than the email body. The height of a horizontal signature is ideally not exceeding 400 pixels. For a vertical one, make it no more than 600 pixels. For mobile, these dimensions should be half less.
It is always better to make your email signature look intuitively simple. Newoldstamp email signature generator has a gallery of more than 25 templates that are already optimized to look good and work properly.
Many email conversations have more than one message sent. Create a more simple email signature to send it with reply and forward messages. In this way, your recipients won’t get annoyed by it.
Horizontal email signature templates are suitable for adding promotional banners that will take half of your signature’s space.
Vertical templates are excellent for emphasizing the photo and call-to-action buttons. They are also perfect for mobile email clients.
Gmail has a really simple email signature implementation setting. Just open ‘Settings’ and find the ‘Signature’ field. You can add anything there, from plain text to HTML code or image.
With Newoldstamp online tool, installing a signature to Gmail is even simpler.
That’s all you need to do. The process is a lot easier, and all the visual elements from your signature are stored on Newoldstamp servers. You won’t have to worry if it uploads every time.
Promote your social media profiles with an email signature. We recommend having 3-4 icons linked to your accounts. Recipients may be interested in checking out your feed. Moreover, active social profiles add up to social proof. So, be sure to advertise them in your email.
The image you add to your email signature should be colorful and exquisite. If it is a photo, use the one where you smile. If it is your company logo, make it easily noticeable. As for promotional banners or buttons, utilize color combinations to make CTAs stand out. For example, apply a light grey color to the banner background and a bright yellow to a CTA button on it.
Your default email signature on a mobile device might be like this. It is mostly used for sending concise messages. So, it might be useful in some cases. However, adding an optimized-for-mobile email signature is a much better solution. You will not have to worry about it after installation.