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1. What is email signature for lawyers?
2. Does My Law Firm Need to Use an Email Signature?
3. What should be included in a lawyer’s email signature?
4. Best ways of using banners in email signatures for lawyers
5. Best tips for creating a professional signature for lawyers
6. Best lawyer email signature examples
Email signatures help people build businesses and make a positive, trusting impression on their customers. Since this is the last element that the recipient sees in email, it is critical to make signatures neat and memorable. Like any other business, law firms also need professional email footers. And today we are going to talk about the most important things lawyers need in their law firm email signatures.
Professional email signatures for lawyers are like digital business cards which they include at the bottom of their emails to let their recipients know who they are, what they do, and most importantly, how to get in contact with them.
The answer is - Yes. Email signature marketing for lawyers is a great way to attract and promote yourself. However, it might be the first time your clients and partners are writing to you. In this case, it is very important to make the first impression as a professional in the law industry. Also, you will be surprised to see how many emails law firms send every day and all them without signatures. So, good email signature in every professional email could make your law firm a lot of benefits: increase brand awareness, make your emails more professional, personalize your letter, give quick access to your contact details, creates social proof.
Here are the six elements that can help you create an attractive law office email signature templates.
In your attorney personal email signature, try to provide all the necessary information like your full name, position, company name, office address. Include at least one phone number. You can also add your email address, although many experts say that it’s not required in your attorney signature email.
Add your level of qualification and specialization to your email signature templates.
Add focus areas as a way to define your practice area of expertise.
If you work in a company or have your own business, you can include your logo. Many attorney email signatures contain a sender's photo. This can help the reader connect your image with a name. Both elements will give your law firm a put-together and professional look.
Social networks provide another way to connect with you, which can be an essential part of establishing business relationships. If you share professional content in your social media profiles, adding social icons to your email footer would be efficient.
Lawyers may think that adding a long confidential email disclaimer and ensuring that it covers all legal areas is the only option to comply with the law. However, disclaimers in email signature templates can be short and to the point but still valid.
Read our blog post that explains how you can use a legal disclaimer in an email signature.
You may also like: “The Most Effective Ways to Structure Your Email Signatures to Kickass Your Business Communication.”
Do you know what an email signature marketing is? Probably, the first thing that comes to your mind is an annoying animated ad. Think about all the unused real estate under your signature. Use it to place a personalized email signature banner. Modern tools for creating email signatures can help you make minimalistic and visually appealing lawyers banners that will be placed under the contact details in a signature. Why use the banners? It's simple - with their help, lawyers email signature will turn into a powerful marketing tool. Below are the ways of how to get the most from an email banner.
Use banners:
Consider applying an email footer banner that can help promote and demonstrate your services. Besides, highlighting consultations in your email signature for attorneys will absolutely drive more traffic to your site and social media profiles.
If you’ve posted a new article on your blog, updated your portfolio, released an eBook with useful tips, remember that your email footer is a perfect spot to advertise such content.
Are there any law events and other special occasions you are going to be at? If so, keep in mind that your signature is the right place for providing such information.
Allow clients to easily schedule appointments with you by including a banner with your calendar. Easy, right?
Unfortunately, many companies often make serious mistakes when creating an email signature templates. In this section, we have addressed how you can correct these mistakes and make your professional email signature pop out and grab the recipient’s attention.
When choosing a font for your email signature, be sure to use a web-safe font that is standard and enabled by default for most operating systems and is used in most email clients. Here is a list of the top ten web safe fonts that you can use with a 100% guarantee that they look exactly the way you intended:
Of course, you can try to use other fonts you like, but there is a risk that they won't be displayed properly because the email client of the recipient doesn't support such fonts. Also, be sure to stick with no more than one or two standard typefaces.
Corporate messages sent from your email represent your company. That is why it is important to comply with corporate standards when creating good email signatures. Pick 1-2 colors that match your branding and use them sparingly.
Larger signatures don’t necessarily mean that they are better. Try to find the optimal size for all elements, choose a proper sample of email signature and design it for your law firm.
You surely know the phrase “Less is more.” When it comes to your email footer, this may be true as well. If your sig contains too much information (inspirational quotes, too many contact details), the recipient may be distracted. Also, some companies require using a unified e-signature for business letters sent by employees. Besides, honesty is very important for lawyers, so do not lie in your great email signature.
Include a call to action (CTA) in your email signature templates and update it regularly. Enjoy all the benefits of email signature marketing. Invite the recipient to watch a video, check out an article, read about an event, buy a new product, download an eBook, etc. For example, “Read the case study,” “schedule a consultation,” “watch the overview video,” “call us today,” and others.
Read: “What makes your email signature to be a good one?”
Law email signature templates can help lawyers create neat and meaningful email footers. In this section, you’ll find great inspirational attorney email signature examples created with Newoldstamp.
Сonclusion
And finally, here you get one more good piece of advice. Create two versions of the lawyer email signature - full and simplified. The full signature will be relevant when you first get in touch with the client to let them get to know you. When it comes to lengthy correspondence, it is wise to use the simplified email signature templates, not to overload email threads with a lot of repetitive information. And don’t forget to check if your professional email signature design remains perfect on various devices.
Gmail
Outlook
Apple Mail
Yahoo
Thunderbird
Other email clients
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June 17, 2019