Company email signature is one of the most powerful and cost-effective business marketing tools. It allows sharing information about you and your company with each person you send electronic letters to. Whether you run a big or small business, using professional company email signature is an absolute must.
What elements should be included into the corporate email signature?
Since the main aim of the electronic mail signature is to provide information about your company, it should contain your company’s general and contact information. A professional company email signature includes:
- your name and title;
- company’s name and physical address;
- contact information (phone numbers, email address, fax);
- link to a company’s website;
- links to social network accounts (provided that these accounts are related to your business).
Including a company’s slogan is also admissible, however, make sure to paste it at the very end, right under the contact information.
What elements are unwanted?
Corporate email signature block should be short. Desist from the use of quotations and philosophical statements. Not every customer receiving your email will agree with the quote or statement, thus by including this element you risk to drive away a certain number of customers. Your corporate email signature should be attractive and informative, but not obtrusive. It is better to use professionally made email signature templates.
Experts claim that successful business promotion with company email signature depends on the signature layout. A professionally looking signature should be devoid of bright colors. Experts recommend using black and grey colors. When including too many shades, you risk creating an unappealing multicolored signature, as most links are blue by default. Avoid bright fonts and keep a number of lines to a minimum. A signature stretched in width usually looks more attractive than the one that is stretched downwards. To separate elements use pipes (|) and try to paste web address, phone number and fax on the same line.
If your employees use a corporate email signature, it is highly recommended instructing your personnel on the proper usage of the signature and setting general rules for the whole team. Since customers may interact with different team members, it is ideally when everyone uses signatures created by the same pattern. In other words, a corporate email signature should be recognizable and serve as your company's advertising card.
NEWOLDSTAMP corporate signatures service provides a lot of unique corporate templates for company email signature which you can use in your company. We have also business proposals without our branding line in the company email signature and with central management. Try to create your company email signature right now for free!