Helga Zabalkanska

Former CMO at Newoldstamp at Newoldstamp

About

Helga Zabalkanska is a SaaS marketing leader and entrepreneur with 15+ years of experience in digital marketing, SaaS, product marketing, growth, and customer acquisition. She is the Co-Founder & CMO of Solva and Co-CEO of MySignature, and previously served as CMO at Newoldstamp, an email signature management platform. Her experience spans SaaS product development, marketing strategy, digital branding, email communication, and growing technology products for global audiences.

Expertise

- SaaS marketing and growth - Product marketing and go-to-market strategy - Email signatures and email branding - Business email communication - Digital marketing and customer acquisition - SEO and AI search - Google Ads and marketing analytics - Product-led growth - Startup and SaaS strategy - Brand communication

Experience

15+ years in marketing and technology, with experience across SaaS, digital marketing, advertising, product marketing, and technology companies. Helga has held leadership and product roles at Newoldstamp, MySignature, Solva, Wisery, SoftBistro, AMFG, and other technology and marketing companies. Her Newoldstamp experience is particularly relevant to content about email signatures, email branding, business communication, and email signature management.

Certifications

Seeds of Bravery Golden Seal of Excellence — FundingBox Accelerator, 2026 Marketing Strategy — Reforge, 2021 Joining Data in SQL — DataCamp, 2021 Product Marketing Retention — Projector School, 2020 Introduction to SQL — DataCamp, 2020 Seed Accelerator, Batch 25 — 500 Startups, 2019 Inbound Certification — HubSpot Academy, 2018 Google Ads Fundamentals

Press Coverage

Her expert appearances include E-Coffee with Experts, where she discussed building and growing SaaS products without external funding, and UCU Business School (LvBS), where she participated in a panel on the transition from traditional SEO to AI-driven brand visibility. She has also contributed expert content to publications including Paperform and has published articles on SaaS marketing and entrepreneurship.

Awards and Achievements

500 Startups Seed Accelerator alumna — Batch 25 Seeds of Bravery Golden Seal of Excellence — 2026 Co-founded and helped grow multiple SaaS products Leadership experience across Newoldstamp, MySignature, Solva, and Wisery Experience building and marketing SaaS products for 1M+ users globally through the Solva product portfolio