78 Best Sales Tools to Help You be More Efficient And Boost Your Results

1. Lead generation tools
2. Data enrichment tools
3. Website visitor tracking tools
4. Live chats
5. Cold calling tools
6. Cold outreach and automation
7. Email finders
8. Email verification
9. Email tracking tools
10. Scheduling tools
11. Documents
12. Tools to create presentations
13. Analytics and reporting
14. Integration and synchronization tools
15. Knowledge sharing
16. Tools for meeting
17. CRM
18. Account-based marketing

It takes a lot to succeed in sales. You need to have excellent communication, negotiation, time management, presentation, demonstration, and many more skills. But that doesn’t mean you need to do it all alone.  That’s why we have prepared a complete list of the best sales tools in 2020. We have put these tools into different sales-related categories, but pay attention that many of them fit into multiple categories and can cover various tasks. Let’s get started.

Lead generation tools

• FindThatLead

FindThatLead is the ultimate tool for researching leads from any sector on Twitter, LinkedIn, and any website. This tool is a perfect fit for freelancers, agencies, salespeople, or anyone who needs to find new customers effortlessly.

Free trial: Yes.

Price: free limited version or from $49 per month for Premium.

• Leadfeeder

Leadfeeder is one of our favorites among the long list of sales tools. It works in conjunction with Google Analytics, which is designed to collect accurate data about users and transfer them to CRM software and other marketing automation systems. Leadfeeder provides companies with user logs, which are pre-filtered by such important visit criteria as the time spent on specific pages (time on page), the company that the visitor is working in, and the contacts of their respective employees.

Free trial: Yes.

Price: a free version with limited features; from €59 per month for Premium (monthly billing); from €53 per month for Premium (annual billing).

• Prospect.io

Simply install this Chrome extension, and it'll scan contact information for you on any website you go to.

Free trial: No.

Price: from $99 per month (monthly billing); from $74 per month (annual billing);

• AeroLeads

The AeroLeads Chrome plugin is positioned as one of the most powerful lead generation and sales prospecting solutions in the market. It allows finding email addresses of decision-makers and phone numbers of businesses in a few clicks making it easy to fill the sales pipeline.

Free trial: Yes.

Price: starts from $49 per month.

• HeadReach

Another good solution in our list of sales tools for prospecting is HeadReach (now LeadFuze). LeadFuze is a sales enablement solution and has twelve different filters, which include job position, company, location, industry, social profiles, and more.

Free trial: Yes.

Price: starts from $97 per month for one user, $297 per month for teams, unlimited lead credits.

• LeadMine

LeadMine is a robust lead generation platform for any type of business. They have over 200 million contacts and lead recommendations in their database and allow users to search by title, industry, location, company, etc.

Free trial: Yes.

Price: prices range from $29 to $2000 per month. There is a free version with limited features.

• Dux-Soup

Dux-Soup is a LinkedIn automation tool to find leads and engage with right prospects. It also helps automate sending connection requests with personalized messages. You can get a free version that allows viewing only 100 accounts and using only 100 tags.

Free trial: Yes.

Price: starts from $14.99 per month (monthly billing); from $11.25 per month (annual billing).

Data enrichment tools

• Clearbit

Many marketers seek to maximize the number of subscribers when collecting contacts. At the same time, in order to effectively turn subscribers into buyers, you need more information than a bare email address. Collect additional data with Clearbit, one of the best tools to use if you want to understand your customers better, identify future prospects, and personalize every single marketing and sales interaction.

Free trial: Yes.

Price: $999 per month.

• Datanyze

Datanyze is one of the best sales intelligence tools to get accurate, real-time information on 35 million businesses, so you always have a competitive edge.

Free trial: No. You can request a free demo.

Price: from $600 per month for Standard, from $1200 per month for Pro, contact the vendor for Enterprise pricing.

• FullContact

FullContact provides very accurate, up-to-date, and relevant information about people and companies. So you can turn any email address, Twitter account, phone number, or company URL into a complete profile for your customer.

Free trial: Yes.

Price: starts from $499 per month.

• ZoomInfo

ZoomInfo is a comprehensive tool for sales professionals and marketers that allows them to find contact information for new leads, update existing data on people they already have, and gain insights into their existing contacts. According to user reviews, ZoomInfo provides very accurate information - email addresses and phone numbers are correct 98% of the time.

Free trial: Yes.

Price: available upon request.

• Discover.ly

Discover.ly is a Chrome extension that interacts with LinkedIn, Facebook, and Twitter, allowing you to see information from social networks as you browse. For example, every time you interact with someone’s Linkedin profile, Discover.ly tells you if you have any mutual friends on Facebook. It also reveals the person’s recent tweets to help you build their profile.

Price: free.

• LinkedIn Sales Navigator

Stay informed and up to date about your prospects with LinkedIn Sales Navigator.

Free trial: Yes.

Price: starts from $79.99 per month (monthly billing); from $64.99 per month (annual billing).

• SalesIntel

Data decay is one of the major challenges marketers face costing millions of dollars in a lost opportunity. This is where SalesIntel tries to solve a major problem with their auto-dedupe capability. You can automatically enrich new and existing records by scheduling enrichment every time a new contact or account is added. You can even apply filters to get the exact missing data points manually. Their data enrichment integrations are currently available for Salesforce, Marketo, and Hubspot.

Free trial: No. You can request a demo.

Price: available upon request.

Website visitor tracking tools

• Albacross

With the Albacross tool, you can see what companies visit your website and get their contact details.

Free trial: Yes.

Price: starts from $109 per month (monthly billing); from $89 per month (annual billing).

• Intercom

Intercom is an indispensable tool to use during a sales process that tracks how visitors interact with your website. 

Free trial: Yes.

Price: starts from $49 per month.

• LeadBI

LeadBI is an excellent marketing and sales automation tool that helps businesses discover and expand information from their site visitors and turn them into highly valuable leads. LeadBI lets sales professionals find and identify anonymous visitors or gather essential business info including company, contacts, and behavior patterns while on a website.

Free trial: Yes.

Price: starts from $59 per month. Save up to 15% off with annual billing.

Live chats

• Intercom live chat

Intercom's chat feature is great for real-time responses. But the software also provides automated website chat boxes. It integrates with apps like HubSpot, Slack, Zoom, and many others that help to accelerate the sales process.

Free trial: Yes.

Price: starts from $49 per month.

• HelpCrunch live chat

It is a nice looking and easy to use live chat for startups and small businesses. HelpCrunch helps you support your customers better and acquire and convert more leads easier. 

Free trial: Yes.

Price: free or starts from $9 per month for a standard version (monthly billing); from $12 per month (annual billing).

• HubSpot live chat

Let your customer support team get in touch with your website visitors in real-time. This is beneficial for converting new leads, closing sales, and providing better support to your customers. Besides, both external and internal users will enjoy the chat's well-designed interface.

Free trial: Yes.

Price: free or starts from $50 per month for a starter plan.

• LiveChat

“LiveChat leads bring in additional $65K of business each month.” - says Nate Johnson,  Marketing Manager at Plasticprinters.com. See what LiveChat can do for your business.

Free trial: Yes.

Price: starts from $19 per month (when billed monthly); from $16 per month (when billed annually).

• Drift

Drift chat lets you automate portions of the chat process and improve your customer service. Use the LeadBot to qualify leads, help book meetings, and convert leads almost real-time.

Free trial: Yes.

Price: free or starts from $50 per month for individuals (billed annually); from $400 per month for teams.

Cold calling tools

• Aircall

Aircall is a call center software that allows organizing instant phone calls to any number around the world. Sales professionals and advertising staff will appreciate the ability to communicate quickly and efficiently using the search option with filters and tags to save important data. Other team members like Managers will benefit from detailed reports on support and sales performance, the workload of employees, and missed calls.

Free trial: Yes.

Price: starts from $40 per month (monthly billing); from $30 per month (annual billing);

• Outreach

The Voice Suite by Outreach is simple to use and reliable. It provides your organization with not just a calling tool, but a comprehensive solution that increases connect rates and ensures having winning conversations - before, during, and after calls are made.

Free trial: Yes.

Price: starts from $7 per month.

• Hangouts Dialer

Make free or very cheap Internet calls with Google Hangouts to stay in touch with your customers no matter where they live. Hangouts calls are free in the US and Canada. And Google offers low international rates so you can make voice calls.

Price: free.

Cold outreach and automation

• Mailshake

Mailshake is a simple tool for creating cold mailings. It has templates, automated follow-ups, tracking of clicks & responses, and more. The tool can extract addresses and Twitter accounts by viewing messages and CSV files.

Free trial: No, but they have a 30-day guarantee for a full refund if you are not satisfied with the product.

Price: starts from $29 per month (billed monthly); from $22 per month (billed yearly).

Learn how to write the best sales emails ever and benefit from our email sales pitch templates.

• Outreach.io

Outreach.io’s goal is to improve the performance of sales teams in small, medium-sized, and large organizations with automation and sales engagement tools. A smart email scheduling feature allows you to make your emails feel personal and well-suited to your company's purpose while still saving you a lot of time.

Free trial: No. You can request a demo.

Price: available upon request.

• Yesware

With Yesware, you can be 100% sure that the recipient not only received your email but also looked it through and opened the attachment. The tool provides information about the time when prospects are engaging with your outreach, device being used, location, etc.

Free trial: Yes.

Price: starts from $15 per month (monthly billing); from $12 per month (annual billing).

• Reply.io

Reply.io helps you orchestrate inbound and outbound outreach using emails, calls, LinkedIn touchpoints, SMS, and WhatsApp messages and engage your prospects at scale.

Free trial: Yes.

Price: Individual plans - from $70 per month when paid monthly; from $55 per month when paid annually; Business plans - from $200 per month.

• GetResponse

GetResponse tools help businesses of any size and industry collect a contact database using landing pages and subscription forms, create effective mailings, a series of automatic emails and triggers, warm up leads, conduct webinars, and more.

Free trial: Yes.

Price: starts from $15 per month (monthly billing); from $12.30 per month (annual billing).

• NEWOLDSTAMP

Today, it's no longer enough just to send a good email campaign to people and get sales. Since your customers get dozens of messages daily, you need yours to be different – and a professional email signature does just that. NEWOLDSTAMP is email signature management software.  You can create email signatures for your sales and marketing teams to revitalize your business email communication. And it takes only a few minutes.

Free trial: Yes.

Price: free or starts from $6 per month.

Learn how to use email signatures as a pro.

• Boomerang

Boomerang allows users to schedule email messages to be sent at optimal times, snooze emails, get read receipts & follow up reminders if a recipient doesn't respond to your email.

Free trial: Yes.

Price: Free limited version or starts from $4.99 per month.

• ClearoutPhone

ClearoutPhone is the star of your B2B cold outreach strategy when it comes to SMS & Telemarketing. It is preferred by millions of users across the globe to validate their phone numbers in real-time. ClearoutPhone performs a deep check and goes through a multi-level process to produce the result in seconds. The phone validation service also fetches you with the carrier type, line type, location details, and more such details to help you make detailed decisions and reach your goals faster.

Free Trial: Yes. Free 100 credits on sign-up.

Price: Starts from $25 for 5000 credits in pay as you go, $22.5 per month (monthly billing); from $16 per month (annual billing).

Email finders

• LeadsFinder

Simply type in the domain name and bingo, you have a list of business email addresses you needed.

Price: free.

• Hunter.io

Another great tool to complete a set of sales tools for sales reps is Hunter.io. It helps you to find the right email addresses by domain, first & last name, and verify emails in real-time.

Free trial: Yes.

Price: free limited version or from $49 per month (monthly billing); from $34 per month (annual billing).

• Norbert

With Norbert, you can find anyone's email address, ensure your emails reach real people and enrich leads with powerful data points.

Free trial: Yes.

Price: Prospecting - from $49 per month (monthly billing); from $39 per month (annual billing). Verification - from $.003 per email. Enrichment - from $.04 per email.

• Snov.io

Snov.io provides a sales tools kit for sales reps, marketing professionals, startup founders, recruiters, and anyone who needs email outreach or outbound research.

Free trial: Yes.

Price: starts from $29 per month (monthly billing); from $26 per month (annual billing).

Email verification

• Email List Verify

Save your brand's sender reputation by sending email marketing campaigns to only high-quality emails. Email List Verify keeps your email mailing lists continuously clean and ensures you only reach out to real people.

Free trial: Yes.

Price: $4 for 1000 emails.

• Emailable.io

WIth Emailable, you upload your dirty list of contacts and download a clean list. Easy as pie!

Price: $0 for 100 verifications and $4 for 500 verifications.

• Quick Email Verification

Another good platform to verify email list is Quick Email Verification, which can process thousands of email addresses in a matter of minutes. After every scan, you receive a detailed report.

Price: $0 for 100 verifications and $4 for 500 verifications.

• ZeroBounce

The tool identifies positive and negative patterns of any email address and returns a score that you can rely on when performing a cleaning of your email list. ZeroBounce can even identify the gender of some email addresses in your list.

Price: $0 for 100 validations per month; from $15 per month.

• NeverBounce

NeverBounce provides only real-time verification as it never uses historical data. Users can clean 10k emails in as quick as only three minutes. Moreover, you can use it to validate emails on your registration form in a real time.

Free trial: Yes.

Price: $0.008 per email to verify up to 10,000 emails.

• Verifalia

Verifalia offers one of the most feature-rich email verification services available in the market, which include domain & DNS check, mailbox confirmation, international verification, Yahoo! verification, duplicate email removal, and more.

Price: free up to 25 validations per day; from €7.90 per month.

Email tracking tools

• MailTrack

MailTrack is an app for Gmail that lets you see when your emails are opened.

Free trial: No.

Price: free limited version or from $9.99 per month.

• Bananatag

See what happens to your email messages after you press “Send.” In addition to the open tracking function, Bananatag can also display statistics of clicks on the links that you added to the email.

Free trial: Yes.

Price: Pro - from $12.50 per month (monthly billing); from $10 per month (annual billing). Teams - from $25 per month (monthly billing); from $20 per month (annual billing).

• MixMax

This software is useful for tracking emails accurately, setting up meetings in a flash, and scheduling messages to be sent later. MixMax is trusted by professionals at top companies, such as Google, Uber, Dropbox, Airbnb, and others.

Price: starts from $12 per month (monthly billing); from $9 per month (annual billing). There is a free limited version.

• SalesHandy

Take advantage of Email Tracking & Scheduling, Document Tracking, Mail Merge, Auto-Follow-up & Email templates to boost sales teams productivity. SalesHandy is used by thousands of professionals at top companies, such as Amazon, Yelp, Microsoft, Logitech, and others.

Price:

• Regular Plan: $9/user/month (billed yearly)
• Plus Plan: $22/user/month (billed yearly)
• Enterprise Plan: $49/user/month (billed yearly)

Scheduling tools

• Cogsworth

Cogsworth lets you create a booking page that you can embed in your site, social media page, or share a link to your email footer to schedule meetings. Cogsworth can easily be used by the whole sales team.

Free trial: Yes.

Price: $49 per year.

• Calendly

Easily connect your “Google Calendar,” “Outlook,” “Office 365,” or “iCloud” calendar to the site so that Calendly knows when you have events or meetings scheduled. After that, you will be able to share the link to your page with co-workers or clients to let them schedule meetings with you taking into account your personal schedule.

Price: starts from $10 per month (monthly billing); from $8 per month (annual billing). There is a free limited version.

• Appointy

Appointy is a user friendly, functional, and powerful tool that can accept appointments online,  send automated email and SMS reminders, integrate with social media accounts and Google Calendar, accept online prepayments, create gift cards, deals, and much more.

Price: starts from $29.99 per month (monthly billing); from $19.99 per month (annual billing). There is a free limited version.

• Doodle

Doodle provides busy professionals with a tool that helps them focus on their real work instead of dealing with time-consuming tasks like scheduling and organizing meetings. The tool provides services fast and easy.

Free trial: Yes.

Price: starts from $49 per year. There is a free limited version.

Documents

• Proposify

Proposify makes creating beautifully designed proposals that are impossible to ignore easier than ever before. Using Proposify will shorten your sales cycle and close more leads faster. No designer skills required.

Free trial: Yes.

Price: starts from $19 per month.

• DocuSign

With DocuSign, you can electronically sign as many documents as you want saving time, money, and trees.

Free trial: Yes.

Price: a free version with limited features available, from $19 per month.

• HelloSign

Another great e-signing tool is HelloSign. It works perfectly with the applications you already use: Gmail, Google Drive, Salesforce, Dropbox, etc.

Free trial: Yes.

Price: starts from $15 per month (monthly billing); from $10 per month (annual billing). There is a free limited version.

• StepShot

StepShot is a fantastic solution for those who are looking to automate their documentation routine fully. Not only business people but also freelancers, bloggers, students, teachers can benefit from a screenshot editing toolkit, customizable word templates, intuitive PDF template editor, convenient export tool, and more.

Free trial: Yes.

Price: starts from $19 per month (monthly billing); from $16 per month (annual billing). There is a free limited version.

Tools to create presentations

• Canva

With Canva, you can create various beautifully-looking posters, presentations, menus, business cards, invitation cards, flyers, and more without a need to hire a professional designer. The tool is used by well-known companies, such as Amazon, Netflix, LinkedIn, Salesforce, Nordstrom, Apple, Yelp, Hubspot.

Free trial: Yes.

Price: starts from $12.95 per month (monthly billing); from $9.95 per month (annual billing). There is a free limited version.

• Prezi

Are you looking for something more effective and engaging than Powerpoint? Try Prezi, a professional presentation solution that uses motion, zoom, and spatial relationships to transform your ideas into reality and make you a great presenter.

Free trial: Yes.

Price: starts from $5 per month. There is a free limited version.

• Beautiful.ai

Turn your ideas into visuals using hundreds of smart templates available in the Beautiful.ai presentation software.

Price: free.

Analytics and reporting

• Tableau

Tableau is an interactive analytics system that allows conducting an in-depth and diverse analysis of large volumes of information in the shortest possible time.

Free trial: Yes.

Price: available upon request.

• Sisense

Sisense is a modern tool that lets easily transform data into stunning interactive reports. It is used by such well-known companies as Orion, HP, Philips, Rolls Royce, Motorola, and many more.

Free trial: Yes.

Price: available upon request.

• Looker

If you need a reliable data-discovery platform that provides rich functionality, try Looker. It's easy to use, and you don't need any experience in data analytics.

Free trial: Yes.

Price: available upon request.

• ProfitWell

Get absolutely accurate subscription metrics for smarter growth with ProfitWell.

Price: free.

• Datapine

Another powerful business intelligence tool is Datapine. Explore your data in an intuitive drag & drop interface, keep track &  analyze all your metrics in one place, and easily share insights with your colleagues.

Free trial: Yes.

Price: starts from $249 per month.

Integration and synchronization tools

• PieSync

PieSync can sync your contacts between your favorite cloud applications, such as Google Contacts, Hubspot, Infusionsoft, MailChimp, Nimble, Pipedrive, Podio, Quickbooks, Salesforce, Zendesk, and many more.

Free trial: Yes.

Price: starts from $19 per month (monthly billing); from $9 per month (annual billing).

• Zapier

Zapier is a versatile online automation designer. It can make two web applications work together. For example, if you add a new note to Evernote, Zapier will save it to Dropbox. Or if you add a new address to your MailChimp mailing list, Zapier will add it to Google Contacts.

Free trial: Yes.

Price: For individual users - free limited version or from $20 per month; For teams - from $250 per month.

• IFTTT

Imagine: you woke up because someone muted your alarm clock and turned on your favorite song. Then you received a caring message: “Don't forget to take an umbrella.” Even a new post appeared on your Facebook page. And your friends have also received a message from you wishing them a good day. This is what the IFTTT app can do for you.

Price: free.

Knowledge sharing

• Tipi

Looking for a handy app for organizing and sharing team knowledge? Meet Tipi, a platform that allows teams to share ideas, notes, files, meeting transcripts, how-tos, to-do lists, and much more.

Price: free or starts from $4.99 per month for Premium.

• Guru

Guru is a knowledge management solution that unifies your organization's collective knowledge, validates its accuracy, and expands opportunities for teams by bringing them the knowledge they need to do their jobs.

Free trial: Yes.

Price: starts from $14 per month.

• Nuclino

Another decent team collaboration tool is called Nuclino. It works perfectly with meeting notes, product requirements, documents, decisions, and more.

Free trial: Yes.

Price: starts from $6 per month. There is a free basic version.

Tools for meeting

• GoToMeeting

GoToMeeting is a web conferencing tool that you can use to organize online meetings in just a few clicks. Users can join the sales meetings in seconds from almost any device (desktop, mobile, or room system).

Free trial: Yes.

Price: starts from $18 per month (monthly billing); from $14 per month (annual billing).

• Zoom

Zoom is a service for video conferencing, online meetings, and creating group chats that support up to 1000 participants at a time.  One of the useful features is call recording and screen sharing.

Free trial: Yes.

Price: starts from $14.99 per month. There is a free basic version.

• Join.me

Join.me is a great application that allows people, businesses, and organizations to meet online for various purposes in seconds.

Free trial: Yes.

Price: starts from $10 per month. There is a free basic version.

CRM 

• HubSpot

Hubspot CRM is one of the most full-featured free sales solutions in the CRM market. Hubspot makes your customer relationship management much simpler. It allows you to maintain a database of contacts, organizations, and transactions; keep in touch with customers, make appointments/calls with clients through the website, create and place forms and pop-up windows on the site to collect emails, contacts, and other user data, and more. The most important thing is that Hubspot CRM integrates with several hundred other systems, such as MailChimp, Slack, Facebook Ads, Drift, Intercom, Shopify, Zapier, Salesforce, OptinMonster, etc.

Price: free or starts from $50 per month for additional features.

• PipeDrive

PipeDrive is an ideal CRM system for managing sales of small businesses. You can plan and track transactions, manage sales funnels, analyze orders. It is simple and can be easily customized for your business.

Free trial: Yes.

Price: starts from $15 per month (monthly billing); from $12.50 per month (annual billing).

Check out how to add an email signature to PipeDrive.

• Freshsales

Freshsales is a full-fledged CRM for sales departments. It supports mail, built-in phone, tracking user behavior, leads, and more.

Free trial: Yes.

Price: starts from $19 per month (monthly billing); from $12 per month (annual billing). There is a free startup plan.

• Salesforce

Salesforce is one of the world leaders in the sales tools list in the market of SaaS-services for business. The CRM is fast, customizable, secure, and has all the necessary functions plus a large number of integrated business applications (web, desktop, mobile).

Free trial: Yes.

Price: starts from $25 per month.

• Insightly

Insightly is not only a CRM platform that lets users organize and manage their customers and business leads but also a project and contact management tool. It is easy to adjust and use, plus it has a free plan for up to two users.

Free trial: Yes.

Price: free for up to two users; starts from $29 per month.

Account-based marketing

• Engagio

Engagio is a software that helps B2B marketers create and measure customer engagement. It is suitable for improving the sales process, productivity, and workflow.

Price: available upon request.

• Terminus

Terminus is another excellent platform for B2B marketers that helps them execute their account-based strategies. The company is trusted by such top brands as Adobe, Salesforce, LogMeIn, and others.

Price: available upon request.

• InsideView

Target better accounts by using more profound knowledge, tighter segmentation, faster connection paths, and more relevant messages with account-based marketing tool InsideView. The company partners with hundreds of well-known companies like Volvo, Dropbox, Tiffany & Co, Andreessen Horowitz, Dell, and others.

Free trial: Yes.

Price: starts from $99 per month. There is a free limited version.