We believe that email signature is an important part of your personal and company branding. Why?
Nowadays all marketing and communication channels are overloaded with ads and promotional messages. People install ad blockers, fast forward TV ads, buy premium services not to be disturbed. So how can we break through all of this?
Imagine you are lucky with your cold email and your lead has opened it. Usually, people scroll down to scan quickly content to figure out whether it's worth reading. This is the moment you can grab their attention and personal email signature with photo, logo or even promotional banner will help you.
We've already covered in details the best practice for structuring a good email signature. So, lets refresh only main elements you signature must include:
Design Hierarchy in Email Signature:
- Job title and the company's name
- Contact details
- Color Scheme for Your Email Signature: use your logo as a focal point for choosing your colors in signature
- Social Media Links in Email Signature: choose 3-4 social accounts to add to your signature. More than this will decrease CTR
- Call-to-Action in Email Signature Banner: make a user want to do what you need, add CTA button to your banner. Read more
We regularly analyze all email signatures that have been created by NEWOLDSTAMP. So we've found the most common mistakes our user do when creating their signatures
You can find more details about mistakes in email signatures here