Ostap Written by Ostap

6 Steps to Create a Successful Inbound Marketing Strategy

1. Blogging
2. Content Strategy
3. SEO
4. Email
5. Email Signature
6. Social Media

Useful tools:
1. Newoldstamp - Email signature marketing
2. Mailchimp - Email builder and sender
3. SEMrush - SEO research and audit tool
4. Mailtrack - Email link opens tracking
5. Canva - Online tool for making designs

To succeed in marketing and advertising, you need to implement the key bid strategies and best practices that stick in 2017. Running an inbound marketing campaign is one of the nicest ways to increase the right traffic and attract new users who will eventually become your loyal customers.

Sure, you need to focus on creative tasks, but comparing to outbound strategies, inbound helps to attract people and turn them into business leads naturally. And at this point, inbound marketing is quickly becoming a must for startups and tech giants that want to market their brand effectively.

So, let’s check techniques that make up an inbound marketing strategy and clear up what inbound marketing is and why should we care.

Inbound Marketing

According to the social media marketing report, 55% of marketers say they’ve chosen Facebook as their main platform to find customers. 35% have found one on Twitter, 42% on LinkedIn. And 58% of companies said that they have acquired a customer through blogging.

And you know what the great thing about inbound marketing strategy is? It encompasses all the above-mentioned activities and even more: blogging, social publishing, content, email signatures, SEO, search engines, CRM. Let’s face it – that’s enough to inspire managers.

Nah? Oh okay, what about inbound leads that are less expensive and have a greater rate of return! Do any of these benefits resonate with you? If yes, try to consider the following B2B tools and inbound marketing techniques:

#1: Blogging

Inbound marketing B2B begins with a blogging part as it is the right way to appeal to new users to your site and raise your reputation.

#2: Content Strategy

Pay attention to your entire web presence which includes on-site and off-site content. These are great marketing tools that are useful in a lot of ways:

  • Driving new followers to your site
  • Engaging the audience with content
  • Attracting qualified traffic, and more

#3: SEO

SEO and inbound go together perfectly and, eventually, lead customers to buying processes. Make sure you become noticeable when potential clients search and try:

  • Picking the right keywords
  • Optimizing landing pages
  • Developing good content
  • Building links

#4: Email

Email marketers focus on beneficial and up-to-date content that can help potential clients become more ready to buy. Examples may contain:

  • Blog subscription ad
  • Newsletter and trends
  • Event notification, etc.

#5: Email Signature

Your email signature is one of the most useful inbound marketing tools – make sure you're applying it.

Create Professional Email Signature

The signature can include a strong call-to-action and can simply spread brand awareness and promote your business through the same social networks, blogs, landing pages, etc. Check examples here.

#6: Social Media

Prosperous inbound tactics are all about social networks. It helps you to share valuable info, drive traffic and, of course, engage users.

A company that puts a human face into their business is the one doing the best on social media.

There are many more tactics covering the inbound marketing strategy. If you can, please, consider these additional tools:

  •        Landing pages
  •        Forms
  •        Calls-to-Action
  •        CRM
  •        Surveys
  •        PPC
  •        Case Studies

Wrapping Up

If you’re struggling with where to start, you can fully let in what you need most of all and start, for example, implementing the email signature strategy. We’ll help you drive traffic and benefit from more sales-ready leads.

To find out if an email signature is right for your company, you can check more info on our blog or contact us.


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Marketing Manager at Newoldstamp

Ostap is a strong marketing professional with 3+ years of experience in the software industry. Skilled in Marketing Strategy, Digital Marketing, SMM, Content marketing, Search Engine Optimization (SEO), Google Analytics and Google Adwords.

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