10 Reasons to Consider Email Signature as Additional Marketing Channel

HelgaWritten by HelgaJun 29, 2017

1. Use an Email Signature to Brand Your Emails
2. Increase Social Media Engagement Through Email Signature
3. Share New Promotional Videos in Email Signature Banner
4. Share Company News in Your Email Signature
5. Tell About Your New Features and Services
6. Demo Your Product or Offer Free Consultation
7. Promote Content on Your Corporate Blog in Your Email Signature
8. Offer a Free Trial
9. Use an Email Signature as an Additional Traffic Channel to Promote Your Website or App
10. Share Your Special Promotions

You have developed your app and got your mobile application launch planned. Now you are probably thinking, what else can you do to advertise your campaign?

It is not rare for businesses and startups to pay above $20k and entirely forget to consider a marketing strategy when launching a mobile app into the market and app stores.

Sure marketing your new app to outreach and generate leads makes the already complex and often challenging tasks. Fortunately, there are hundreds of channels that can become large promotional engines for your startup. Either because you never heard of them or you never thought to try them in a promotional way, it doesn't mean that they are not important digital marketing tools.
marketing potential of email signature

For example, you know about direct, personal emails. You can contact your potential users and spread the word about your campaign by using this channel. However, to make a good first impression and to encourage your recipients and potential customers to connect, your company can start using one small but effective email tool – email signatures. In a short time, with the first awesome results, you will realize the marketing potential of the email signature.

Promoting Campaign with an Email Signature

If your email message is the channel – each employee's email signature can be the instrument that helps to brand and connect.

When it comes to email marketing, you should keep a few important things in mind: you have to speak to your audience with distinction and entertain your future leads. By highlighting your messages with an email signature block means that you already start using an additional promotional channel - email signature ads. It is a great distribution vehicle to promote your brand.

Promoting Campaign with an Email Signature

You can save some cash, time, and effort, investing in growing your web presence through the email signature campaign. With the signature advertisement, you can improve engagement and relationships with your recipients before launching your mobile app. Moreover, you will not need to forward every time additional contact details and promotional offers. Instead, you can add all necessary information to your signature and enjoy your saved cash, time and efforts.

Before planning your efficient email signature campaign, you should understand and identify what content and advertisement you need to deliver to your recipients through the signature. Bet you don't wish that your failed unprepared campaign becomes the object of a new email signature meme on the Internet. So, you need to indicate what works best for your startup and help you propel your business forward. Let's find out what do all of those employees' professional email signatures include, and how can you apply them?

Use an Email Signature to Brand Your Emails

As each employee sends upwards of 10k emails per year, it is no wonder why marketers started to include a signature in advertising strategy. Email signatures are one of the best instruments that work in a promotional way.

Use an Email Signature to Brand Your Emails

So what role plays a signature in the advertisement activity? The signature campaign is great for startups and established companies to advertise their business. For example, suppose you use Gmail or Yahoo! for sending your business's email messages. In that case, you can include an email signature block as an additional tool to display and market your developed mobile app, product, and services to a target audience.

When your email combines a cohesive signature with attractive offers, banners, and call-to-actions, which the NEWOLDSTAMP editor can easily manage, you can gain new users and improve relationships with existing clients.

To ensure your email messages are noticed, you can use personalized, employee-specific names and titles. You can use an email signature format to provide proper text structure and usage of colors or fonts. You can add your startup's branding data, content and show your contact details. Moreover, if you keep sending emails with signatures, it may help authorize your identity, and your recipients will not mark your emails as spam.

Increase Social Media Engagement Through Email Signature

When you create an HTML email signature, you can include social media accounts like LinkedIn, Pinterest, Facebook, Instagram, and more, to promote your business and entertain your recipients. Additionally, you can add links to Twitter media and other social account forums or content communities like Flickr and Vimeo and other podcasts of all various forms of social networks.

These created HTML email signature social media icons will involve building your business's network accounts and communities by allowing your customers to view and connect with you easily.

You can set up social media icons to your signature using the Newoldstamp HTML email signatures generator and encourage recipients to share their opinions, testimonials or promote meetups and other discussions via social media links.

Increase Social Media Engagement Through Email Signature

Such an approach in email marketing can be the best way to promote your brand or company and connect with your potential leads. But, on the other hand, try to identify your startup's goals and your target audience first before you start the signature advertisement.

Share New Promotional Videos in Email Signature Banner

The email signature is likely the most important thing your recipients will see wherever they check an email message. With the informative title and attention-grabbing content, you can share new promotional videos to help draw in viewers and subscribers.

You can add your YouTube profile page, the link to the Vimeo website, or ensure that your included banner to promote videos shows your brand elements like colors, logo, icons, and other layouts. Do not forget to optimize your video channel descriptions before forwarding your recipients and visitors to the page.

Share New Promotional Videos in Email Signature Banner

Share Company News in Your Email Signature

By directing your recipients and visitors to the company's news page, you can give them a clear focus on how to act. You can add a promotional banner to your email signature and promote the latest corporate news.

Moreover, you do not need to hire designers and developers when adding a signature and link to your company's news into your email footer. You can design a professional email signature by using the NEWOLDSTAMP editor and HTML email signature templates. You can build your signature in a minute and stay in total control of your campaign and corporate news.

Tell About Your New Features and Services

Your business email signature is a performance-based tool that can promote all your websites or apps' features and services to users and customers.

The signature can include advertisements of the latest features and services to market the business owner's goods, products, website, or app. To consider an email signature marketing campaign for your startup can be a great choice. You get mass coverage almost for free. It will help to make a profit, especially if you have a small budget.

Tell About Your New Features and Services

It makes sense for companies to promote their newest tools and features by using email signatures alongside it will help build the web presence. It is not easy to find a similar what acts as a corporate signature in advertising and generate leads. However, with a custom email signature, you can promote your website's features and increase your views, improve the ROI of your strategy in minutes.

Demo Your Product or Offer Free Consultation

Your company, startup, or marketing team can simply make money – promoting a product or offering free consultation via email signature. This means that you can demo your products and advertise them for free by only incorporating a company email signature into your employees' email messages.

Moreover, users and potential leads can purchase a product or service or register on your site or app after highlighting links to them in your corporate signatures.

Promote Content on Your Corporate Blog in Your Email Signature

Besides your direct email, you can add an email signature to your corporate blog. Of course, every entrepreneur aims to increase their target audience, which is a determining factor in their success. And when designing a good email signature for the blog, you have to keep in mind that it will be considered advertising in an email signature. So, follow a few significant things:

  • If you leave some information about your blog every time you comment or leave reviews or testimonials on other posts, it will help to increase your brand awareness.
  • To create a simple but effective signature in your blog, you have to avoid unnecessary information.
  • Your blog already shows visitors enough information so try to add only important details to your signature.
  • A great connection with users is necessary. You should ensure that you know all the negative testimonials that recipients and users may say if you send inappropriate content.
    Promote Content on Your Corporate Blog in Your Email Signature

When adding a new email signature, always think and review more than twice all mistakes that you can simply miss, but they are not easily forgiven. You are a blogger who writes and facilitates talks, so try to keep your copy clear and error-free. Be confident, and don't be deceptive.

Offer a Free Trial

Further, you can add a link or promotional banner to your well-designed email signatures to offer a free trial or subscriptions. Finally, you can calculate and analyze the success of a display advertising campaign in your signature with special trackable links.

It can be determined by calculating the number of clicks your signature banner receives, given the number of times the ad was displayed to the recipients.

Displaying website advertising with a free trial in your signature will not only help to promote your services and products, but it will also help to increase your web presence, reach out to more leads, and grow your brand awareness too.

Use an Email Signature as an Additional Traffic Channel to Promote Your Website or App

According to the State of Business Email Marketing report, branding and driving traffic to the website are two main objectives of those who use email signatures for marketing. As you can see, promote a mobile app on website banner is not enough to get high results, and there is one more effective, simple, and cheap promotional channel.

You can add promotional links to your website, apps, and landing pages with a standard email signature format. In addition, you can design an email signature block and include graphical advertisement email signature banners next to other content. The advertisements of your website can be text, images, links to audio or YouTube and Vimeo videos, links to the pages with animation, or other interactive content that you have on your website or app.
Use an Email Signature as an Additional Traffic Channel to Promote Your Website or App

With an email signature advertisement, your startup or big company can be presented with advertisements of all sorts. Of course, that's exactly what email signatures may display, but it's important to remember that your marketing offers have to be relevant to what your customers are looking for. Moreover, you must update your marketing ads, information, and promotional banners in email signature according to the appropriate time offers and up-to-date trends.

Share Your Special Promotions

If your marketing team has an advertisement to promote, they can use an email signature call-to-action banner that will help to generate more leads and show the target audience special promotions. You can add a link to the special promotions that can also lead to:

  • Landing pages
  • Subscription forms
  • Websites or apps
  • Blogs or video, etc.

The best business email signatures are the ones that leave a lasting impression. It's an easy task, especially if you use the right email signature editor.

An email signature is a great way not only to show your contact details and tell about yourself but leave a lasting impression and brand your website or mobile app. And with the NEWOLDSTAMP free email signature generator, you can make your email signature in a few easy steps and get more attention for any online content and product promotion.

email signature generator

If you need to promote any of the above points or grow your startups or services, then it is probably time to begin leveraging your team's email signatures as a new online marketing tool. Check out what works for your business or marketing strategy. And if you want to get more information, you can check more articles and contact the NEWOLDSTAMP team of experts.

Conclusion

To make a good first impression and to encourage your recipients and potential customers to connect, your company can start using one small but effective email tool and marketing vehicle – email signatures. We shared with you 10 ways that you can use an email signature as an advertising channel.

Helga

Helga is a growth marketer with 7+ years of experience. Since 2015 Helga has switched to SaaS market. Prior to joining NEWODLSTAMP she successfully cooperated with several SaaS companies that provide top-notch solutions for marketers.

Go to Helga’s Profile

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