at mid-size companies and big enterprises trying to find ways to standardize business communication across the whole company
Small Business Owners
seeking additional marketing channels
Marketing Professionals
looking to turn workplace email into an effective branding tool
Dive into the future of email communication
With lots of clutter around the death of email marketing, businesses have started to invest in alternative cutting-edge technologies, such as chatbots, artificial intelligence, and virtual reality. However, both experience and research demonstrate that email continues to be a robust marketing channel, securing the second position among the best-performing channels in 2023.
We surveyed over 200 business owners, marketers, consultants, and industry leaders to gain their insights into email's current state and future potential. Their diverse perspectives, combined with data from 10,000 Newoldstamp user accounts, offer a comprehensive picture of this vital communication channel.
Insights that matter: Key email marketing statistics you need to know
Email remains the king of business communication
Email continues to be the primary communication channel. The majority of respondents said that they still rely on corporate email when interacting with customers (56.9%) and colleagues (39.8%).
Email is indispensable - embrace its marketing power!
Businesses are prioritizing email marketing investments
In 2024 businesses are getting ready to spend a lot more on email marketing. About 23.8% of businesses are planning to boost their email marketing budgets by a smart 0-15%.
What's even more impressive is that a strong 16% of businesses are going for even bigger increases, going beyond the 15% mark. This isn't just a casual decision; it shows that email marketing is now a top priority for these businesses.
Stop losing marketing opportunities
66.9% of marketers and sales reps send up to 10 personalized business emails daily. Yet, businesses miss out on potential customers and branding opportunities.
Multiplied by 22 work days, an average employee at small and mid-size organizations participates in 220 personalized email conversations monthly. That’s more than 2600 targeted messages per year per team member. Don't let them go to waste! Turn them into targeted promotions with branded email signatures.
Improve your email marketing campaigns
Explore our ultimate list of email marketing stats – uncovering insights on open rates, click-through rates, email marketing ROI, and much more! Boost your campaigns with data-driven decisions.
Businesses realize the value of visibility through their corporate signatures
Email continues to be a powerful marketing channel, securing the second position among the best-performing marketing channels in 2023. In light of this, professionals recognize the value of leveraging workplace correspondence for marketing purposes.
As per the latest insights, 30.4% of respondents implementing email signatures in their business communications affirm that they utilize sign-offs to enhance the visibility of their businesses.
Entrepreneurs struggle with measuring the performance of email signature marketing
When polled, only 28.7% of our respondents said they evaluated the performance of email signature marketing campaigns. The main KPIs when measuring the results are the number of clicks, impressions, and emails sent.
15.5% of respondents calculate the revenue generated from their email signature marketing efforts. 18.2% of individuals confirm that measuring performance is their biggest challenge when launching marketing campaigns in their business emails.
Most businesses update their corporate signatures less than once a quarter
A significant portion of businesses fall behind in maintaining a fresh and engaging corporate identity through email signatures. A staggering 39.8% of respondents refresh their email signatures only two to four times per year. Even more concerning is that nearly 45.3% of businesses revise their sign-offs only once every few years.
Maximize your email marketing potential
Our ultimate list of email marketing stats delves deeper into the insights that matter, offering actionable advice to improve your email marketing and build thriving relationships with your audience.
Email marketing is more than newsletter automation. 56.9% of professionals rely on their business email when it comes to communication with their customers and prospects. Regular business emails are an effective channel that can be used to send highly targeted promotional messages.
Primary business communication channel
Interaction with customers and prospects
Workplace communication
Steps to take
If email is the primary communication channel in your company, don’t forget about its marketing power. Incorporate branded colors into your sign-off, and include a relevant marketing message or a CTA in every message you send.
Use the marketing power of personalized emails
Trying so hard to personalize marketing newsletters, many entrepreneurs forget to ‘marketize’ highly personalized business emails. According to the survey results, workplace correspondence that includes unobtrusive promotional messages benefits marketing, sales, and customer support departments.
Departments that benefit the most by adding promotional elements to email signatures
Number of business emails sent by an employee of a marketing or sales department daily
Steps to take
Estimate how many business emails are sent monthly by your team members and calculate the number of unique marketing opportunities you can make use of to promote your brand.
Unlock the email marketing stats and make every email count
Discover the numerous benefits of email marketing and its crucial role within your comprehensive digital marketing strategy.
Measure the performance of your email signature marketing
Like everything digital, email signature marketing can be measured. However, our study shows that only 28.7% of respondents evaluate the results of their promotional campaigns. Those who do, pay the most attention to the number of clicks, impressions, and emails sent.
Metrics and KPIs tracked
Steps to take
Central management is key to the successful evaluation of your marketing campaigns. Use professional email signature generators to track the results in a unique dashboard. Integrate your business signatures with analytics tools to collect data on traffic received or on the number of leads and revenue generated.
Stay up to date
Only 15% of the respondents update their email signatures regularly. 3.9% revise their sign-offs once or twice per month and 9.4% do this every month or two. The remaining 1.7% make changes weekly or even more often.
Email signatures update frequency
Steps to take
Don’t forget to refresh your sign-offs if you launch a new product, organize a live event, or offer a discount. Remember that it is easier to maintain relationships with existing customers than to convert a lead. Use centralized management to easily update signature banners and launch separate email signature marketing campaigns for different company departments.
Ready to revolutionize your email marketing strategy?
Discover proven tactics to improve your email marketing campaigns and achieve higher returns in 2024. Download the full report now for actionable insights!
This report is brought to you by Newoldstamp – an email signature management platform. At Newoldstamp we revamp business email communication by allowing marketers and business owners to insert professionally-looking interactive signatures into their emails. Clickable banners, branded social media icons, and eye-catching call-to-action buttons convert the emails sent by employees into a powerful highly targeted marketing channel.
