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5 simple rules for email personalization

Don’t you still apply email personalization? Many people skip its necessity. But start worrying: every nominal letter sets your clients apart of your brand. How to ensure personalization in emails? Follow our simple advices.

Why does an email personalization matter?

In marketing, one person may send up to 100,000 letters a day trying to cover wide audience. Everything is automated, and you cannot speak personally to everyone. However, experts claim that email personalization matters. What’s the story behind this idea? Why it’s so significant?